#531 ITNation – Amy Roman: From Razors to Revenue: Marketing Lessons with Amy Roman

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In this episode, Joey Pinz talks with Amy Roman, an experienced marketer and strategist, about her journey from launching iconic products like the Schick Quattro Razor to building strategies that drive success in the MSP industry. Amy discusses her approach to balancing art and science in marketing, emphasizing a 60-40 split where data informs creativity to shape impactful strategies. She explains the distinct yet interconnected roles of sales and marketing, sharing her unique perspective from years of bridging this gap.  Here on MSP Influencer.