In this week’s MSPi Primecast, we feature Rob Purcell, founder of 22Vets Technologies and the 22 Vets Foundation—an organization built around a powerful mission: supporting veterans, creating meaningful career pathways, and reducing the number of veteran lives lost each day.
Rob’s work blends cybersecurity, physical security, and public-sector services with purpose-driven leadership. His story offers four clear insights into how mission and discipline can strengthen any organization.
1. Purpose Creates True Connection
22Vets Technologies operates with a mission that goes far beyond business. Every project helps fuel veteran support programs, workforce development, and community initiatives. Purpose is woven into the culture, the partnerships, and the customer experience—making relationships deeper and more meaningful.
2. Discipline Is the Foundation
Rob credits discipline—honed through military service and personal health challenges—as the force that keeps him focused. Running a mission-driven company requires stability, consistency, and daily commitment. For Rob, discipline is not motivational; it’s operational.
3. Veteran Talent Is Overlooked and Undervalued
Veterans often struggle to translate their skills into civilian roles, even though they bring immense value: structure, reliability, teamwork, and purpose. Rob’s work highlights the importance of giving veterans direction and a path forward. When supported properly, they become some of the strongest contributors to technical organizations.
4. Partnerships Create Scalable Impact
22Vets Technologies thrives because of strong relationships—with TD SYNNEX, key vendors, school districts, and community programs. These partnerships expand training opportunities, support the foundation, and help scale the mission nationwide. Collaboration is central to the company’s growth and its ability to serve more veterans.
MSP TAKEAWAY
Rob Purcell’s story shows that business success and community impact can move forward together. When purpose, discipline, and service align, the work becomes more meaningful—and the outcomes become far more powerful. MSPs who ground their operations in mission and partnership can create deeper relationships, stronger teams, and lasting impact.
1 thought on “Rob Purcell on Veterans, Discipline, and Building a Mission-Driven Tech Company”
It’s inspiring to hear about 22Vets Technologies’ mission to support veterans and create career pathways; I found some interesting related statistics on https://tinyfun.io/game/k-doku-7×7 that further highlight the need for these kinds of initiatives.