This week’s Primecast features Aharon Chernin, CEO & Founder of Rewst, who offers a grounded, practical, and deeply human look at how automation and community engagement are reshaping the MSP industry. From the personal moment that pushed him into entrepreneurship to the evolution of Rewst’s community-led movement, Aharon shows MSPs what meaningful transformation really looks like.
Below are four key insights from the conversation.
1. Automation Is Becoming a Core Competitive Strategy
Aharon describes automation as both a defensive and offensive advantage. Defensively, your competitors are already automating—meaning they’re using service delivery metrics, not price, to win clients. Offensively, automation positions MSPs as innovators and operational leaders. And in the long run, MSPs who master automation internally can eventually sell automation services to their customers, turning efficiency into new revenue.
2. Rewst’s Growth Started With Community, Not Product
Instead of relying on traditional product-led growth, Rewst embraced community-led growth. With automation being such a new discipline for many MSPs, shared learning and peer collaboration became essential. That’s why Rewst Flow isn’t designed as a revenue-generating conference—its purpose is to bring the community together after a year of problem-solving and experimenting together in Discord. Community is not an accessory to Rewst; it’s the foundation.
3. AI and Automation Work Together as “Software Robots”
Aharon explains the relationship between AI and automation through a simple analogy: imagine a robot, but made of software instead of metal. AI becomes the brain, but it can’t act without a robot “body.” While tools like ChatGPT can explain how to complete tasks, they can’t execute actions inside MSP systems. Automation platforms give AI the operational container it needs, enabling MSPs to build workflows that actually run.
4. Discipline, Drive, and Mental Reset Shape His Leadership
Aharon uses physically intense activities—boxing, high-focus motorcycle riding, heavy workouts—to reset his mind and regain clarity. He relies on structured lists, the support of his EA, and a willingness to change his mind when new data shows a better path. For him, progress doesn’t come from rigidity, but from relentless drive and the willingness to adapt.
MSP Takeaway
Automation is no longer optional—it’s becoming central to MSP survival, profitability, and differentiation. Aharon’s insights highlight that MSPs who embrace automation early, learn from the community, and treat AI as a practical operational tool—not a buzzword—will shape the next era of MSP operations.
