Here’s your MSPInfluencer performance update for October 1–15, 2026.
Download: Proofpoint 365 Total Protection Engagement Signals October 1-15, 2026
As outlined in MSPInfluencer — How MSPs Buy with Signals, MSPs build familiarity through repeated visibility and explore solutions through buyer-initiated engagement as their needs develop.
During this reporting period, Proofpoint 365 Total Protection generated 53,938 visibility exposures, including 52,693 banner views, along with 234 Level 1 Engagement Signals.
Key Metrics
Visibility Signal Level 0
Banner Views: 52,693
Blog Views: 1,117
Podcast Views: 128
Average Daily Visibility: 3,595.9
Visibility Hours: 2,250
Estimated Decision-Maker Exposure: 5,993
Engagement Signal Level 1+
Total Engagement Signals: 234
Average Daily Engagement Activity: 15.6
Signal Frequency: One Engagement Signal every 1.54 hours (approximately every 92 minutes)
Executive Summary
Level 0 — Visibility Signals
Proofpoint maintained a strong presence across MSPInfluencer and Joey Pinz Conversations during the first half of October, generating 53,938 total visibility exposures.
Although visibility moderated from the September 16–30 reporting period, the campaign continues to reinforce Proofpoint’s Microsoft 365 security positioning through consistent exposure. The estimated 5,993 decision-maker exposures contribute to the ongoing familiarity and awareness that support longer-term MSP consideration.
Level 1 — Engagement Signals
Proofpoint generated 234 Engagement Signals, an increase from 218 during the previous reporting period. Average daily engagement also improved from 14.5 to 15.6 signals.
This is an encouraging development, particularly alongside the change in overall visibility. It demonstrates continued buyer-initiated activity and MSP curiosity about Proofpoint’s content.
These signals reflect research and engagement, not confirmed purchase intent or sales commitments.
Level 2 — Declared Interest
Declared Interest Signals are delivered in real time as they occur and are not included in this bi-monthly summary.
Recommended Actions
Build on MSP engagement: Use the Engagement Signals to identify MSPs demonstrating curiosity about Proofpoint’s content. This provides valuable context for relevant, educational follow-up without assuming immediate buying intent.
Reinforce Microsoft 365 security expertise: Continue emphasizing Proofpoint’s approach to email security, data protection, and cyber resilience. Consistent educational messaging helps strengthen familiarity and supports Proofpoint’s position as an established security provider.
Connect security to the MIP conversation: Building on our recent discussion, the upcoming Managed Intelligence Provider (MIP) listicle can explore how security priorities evolve as MSPs become more intelligence-driven. This creates a relevant connection between an emerging industry conversation and Proofpoint’s Microsoft 365 security capabilities.
Suggested AI Prompts
The following prompts can help your team use AI tools such as ChatGPT, Claude, or Copilot to develop educational outreach and content informed by MSP interests.
Prompt 1 — Educational MSP Follow-Up
“Write a brief, consultative email for an MSP professional who recently engaged with content about Microsoft 365 security. Focus on practical security considerations, acknowledge that they may still be researching solutions, and introduce Proofpoint 365 Total Protection as a resource without assuming purchase intent or requesting a meeting.”
Prompt 2 — Microsoft 365 Security Conversation
“Create three conversation starters for MSPs exploring ways to strengthen Microsoft 365 security services. Focus on email protection, data resilience, and evolving customer security needs. Keep the tone educational and position Proofpoint 365 Total Protection as a relevant solution to explore.”
Prompt 3 — MSP-to-MIP Thought Leadership
“Develop three short LinkedIn post ideas exploring how the transition from Managed Service Provider (MSP) to Managed Intelligence Provider (MIP) changes the conversation around Microsoft 365 security. Highlight the importance of security, data protection, and resilience, with a natural connection to Proofpoint 365 Total Protection. Avoid exaggerated claims or aggressive sales language.”
MSP Signals Education Resources
These resources provide additional context for understanding MSP visibility, engagement, and the progression toward declared interest.
We appreciate the continued partnership and look forward to building on Proofpoint’s visibility and engagement as we develop the next listicle and campaign.