Here’s your MSPInfluencer update for June 16–30.
Proofpoint Engagement Signals JUNE 16-30
Executive Summary
The second half of June continued generating strong engagement, with 373 Engagement Signals from MSP professionals interacting with your campaign. Combined with increased visibility, the campaign continues reinforcing awareness while encouraging MSPs to explore Microsoft 365 security and layered protection strategies.
Key Metrics
Visibility Signal Level 0
- Average Daily Visibility: 387.2
- Visibility Hours: 242.0 hours
- Estimated Decision-Maker Exposure: 645
Engagement Signal Level 1+
- Total Engagement Signals: 373
- Average Daily Engagement Activity: 24.9
- Signal Frequency: One Engagement Signal every 0.97 hours
Level 0 – Visibility Signals
Your campaign generated 5,808 visibility exposures across MSPInfluencer properties during the reporting period. Consistent visibility continues building familiarity among MSP decision-makers and reinforces Proofpoint 365 Total Protection’s presence within the MSP cybersecurity market.
Level 1 – Engagement Signals
The campaign generated 373 Engagement Signals, averaging nearly 25 engagement activities per day. A new Engagement Signal occurred approximately every 0.97 hours, demonstrating continued MSP curiosity and ongoing research into Microsoft 365 protection and layered security strategies.
Level 2 – Declared Interest Signals
Declared Interest Signals are delivered in real time as they occur and are not included in this bi-monthly summary.
What This Means
The combination of increased visibility and sustained engagement indicates the campaign continues to resonate with MSP audiences. Consistent exposure is building familiarity, while Engagement Signals show MSPs are actively researching and evaluating the topics being presented.
As outlined in MSPInfluencer — How MSPs Buy with Signals, visibility creates familiarity, familiarity encourages engagement, and engagement reflects buyer-controlled research behavior that often precedes declared interest.
Recommended Actions
- Continue emphasizing educational content around Microsoft 365 security and layered protection.
- Build on the topics generating the strongest engagement to maintain audience momentum.
- Maintain consistent visibility to reinforce familiarity while supporting continued engagement progression.
AI Follow-Up Prompts
Prompt 1
“Write a LinkedIn post explaining why layered Microsoft 365 protection has become essential for MSPs managing today’s evolving threat landscape.”
Prompt 2
“Create a short email discussing common Microsoft 365 security gaps and how MSPs can better protect their clients through a layered approach.”
Prompt 3
“Develop a blog outline highlighting practical steps MSPs can take to strengthen Microsoft 365 security without increasing operational complexity.”
Videos
Concept Explainables
https://mspinfluencer.com/msp-signal-concept-explainables
Behavior Correctors
https://mspinfluencer.com/msp-signal-behavior-correctors
Mighty Mammoth Persona
https://mspinfluencer.com/msp-signal-persona-mighty-mammoth