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How Evan Rice Thinks AI Will Change the Future of MSPs

JOBy Joe Pannone June 18, 2026 · 2 min read
How Evan Rice Thinks AI Will Change the Future of MSPs

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Artificial intelligence is changing the way MSPs operate. In a conversation with Evan Rice, President of Rev.io, he shared his perspective on how AI, automation, and modern technology can help MSPs improve efficiency, scale their businesses, and prepare for the future. His insights highlight several opportunities MSP leaders should be paying attention to as the industry continues to evolve.
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1. AI Can Help MSPs Scale More Efficiently

Finding and retaining skilled technicians remains one of the biggest challenges for MSPs. Rice believes AI can help bridge that gap by automating routine tasks and reducing administrative burdens. Instead of replacing employees, AI allows teams to focus on higher-value work, helping MSPs grow without constantly adding headcount.

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2. Better Visibility Drives Better Business Decisions

Many MSPs struggle to understand which clients, projects, and services are truly profitable. Rice emphasized the importance of having accurate data and clear reporting. When MSPs have better visibility into their business, they can make smarter decisions, improve profitability, and identify growth opportunities more quickly.

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3. Modern Technology Matters

Rice noted that many companies remain tied to platforms they no longer love simply because they believe switching is too difficult. As technology continues to evolve, MSPs should regularly evaluate whether their current tools are helping or hindering growth. Modern platforms can create efficiencies that older systems simply cannot match.

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4. AI Should Be Used to Build Stronger Teams

One of Rice’s most interesting perspectives was on education. He sees AI as more than a productivity tool—it can also help people learn new skills and become better at their jobs. MSPs that encourage employees to use AI as a learning resource can create more knowledgeable teams while helping address ongoing talent challenges.

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What This Means for MSPs

Evan Rice sees AI as an opportunity for MSPs to become more efficient, make better decisions, and develop stronger teams. As automation and intelligent technologies continue to advance, MSPs that embrace these tools will be better positioned for long-term growth and success.

The MSPi Primecast airs every Thursday at Noon ET — bringing MSPs the conversations they can’t afford to miss.

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