In this week’s MSPi PrimeCast, Joey Pinz sits down with Anup Ghosh, co-founder and CEO of ThreatMate, a ConnectWise PitchIt finalist with deep roots in DARPA, enterprise security, and innovative MSP solutions. From golf course analogies to real-world cyber defense tactics, Anup breaks down how Managed Service Providers can protect clients, grow their business, and outsmart the competition.
Here are five strategies MSPs can take straight from Anup’s playbook:
1. Play the Long Game — Stay ‘Left of Boom’
Just as golf requires patience and preparation, effective cybersecurity means thinking ahead. Anup urges MSPs to focus on preventing breaches before they happen (“left of boom”) rather than reacting afterward. By proactively identifying exposures, MSPs can protect networks and avoid costly incidents.
2. Recognize Every Network is Unique
No two golf shots are the same — and no two client networks are identical. Anup emphasizes tailoring security plans for each customer’s unique attack surface instead of relying on one-size-fits-all solutions.
3. Use Threat Exposure Management to Differentiate
With cyber insurance now requiring vulnerability management, MSPs can use tools like ThreatMate to stand out. By scanning for vulnerabilities, insecure protocols, expired SSL certificates, and misconfigurations, MSPs can deliver clear remediation plans and prove measurable improvement to clients.
4. Turn Prospecting into Proof
Anup’s strategy for MSP growth is to make security tangible. ThreatMate’s diagnostic reports double as sales tools — uncovering risks in a prospect’s environment, quantifying them, and providing a remediation plan that builds trust and drives conversions.
5. Focus on Winning, Not Just Competing
For Anup, success isn’t just about survival in the crowded MSP vendor space — it’s about winning. That means delivering a better product, articulating its value clearly, and building strong relationships at live events and peer groups like ConnectWise Evolve.
Final Thought:
From golf greens to cyber frontlines, Anup Ghosh’s strategies blend preparation, adaptability, and measurable results. For MSPs looking to grow, protect their clients, and beat cyber adversaries, these five principles offer a winning formula.
