Free Windows 10 Updates: What MSPs Should Know Before Support Ends

As Microsoft prepares to sunset Windows 10 in October 2025, millions of users are still running the familiar OS. To ease the transition, Microsoft recently announced a set of free updates and extended security measures designed to keep PCs protected even after mainstream support ends. For MSPs, this marks both a challenge and an opportunity — to educate clients, manage risk, and guide them toward modernized, secure environments.

Below are five key insights every MSP should know about Microsoft’s latest move.

1️⃣ Free Security Patches Are a Temporary Lifeline

While Microsoft plans to end official support for Windows 10, it will still offer critical security patches through optional free updates — particularly via Microsoft Defender and Edge Secure Network. This ensures essential protection for users who can’t migrate immediately.

MSP takeaway: Treat these updates as a grace period, not a solution. Use the time to inventory clients’ endpoints and plan strategic upgrade paths to Windows 11 or alternative secure environments. The longer clients stay on Windows 10, the higher the long-term exposure risk.

2️⃣ The Extended Security Updates (ESU) Program Isn’t Just for Enterprises

Historically, ESU access was reserved for enterprise clients. Now, Microsoft is offering broader ESU enrollment options, allowing individuals and small businesses to subscribe for continued security support.

MSP takeaway: ESU could become a revenue stream. Consider bundling ESU management with your existing patching and endpoint security services. This enables smaller clients — especially those using legacy software — to remain compliant while preparing for a full upgrade.

3️⃣ MSPs Must Balance Security and Client Cost Sensitivity

Free patches are attractive, but partial coverage can create a false sense of security. Clients may assume their systems are “fully supported” when only minimal protection is in place. MSPs will need to set clear expectations about what Microsoft’s extended measures actually cover.

MSP takeaway: Communicate proactively. Develop a one-page “Windows 10 End-of-Support FAQ” to clarify what’s included, what’s not, and how your team ensures continuity during the transition. Transparency builds trust and helps avoid reactive support issues later.

4️⃣ Upgrading to Windows 11 Still Has Barriers

Not all hardware meets Windows 11’s TPM 2.0 and CPU requirements, which is part of why Windows 10 adoption remains high. Many SMBs are reluctant to replace entire device fleets just to stay compliant.

MSP takeaway: Use this time to audit client hardware and create tiered modernization plans. Partner with hardware vendors offering trade-in programs or discounts for bulk device refreshes. You’ll strengthen your value proposition as a trusted technology advisor, not just a service provider.

5️⃣ Security Layers Matter More Than Ever

Even with extended updates, Windows 10 will become increasingly vulnerable to modern attack vectors. Attackers often target out-of-date systems because they know patch coverage thins over time.

MSP takeaway: Bolster defenses beyond Microsoft’s updates. Prioritize endpoint detection and response (EDR), vulnerability scanning, and user awareness training. Encourage MFA adoption and centralized patch automation to minimize manual oversight.

🧭 The Bottom Line

Microsoft’s free security updates offer breathing room — but not a permanent fix. For MSPs, the move highlights the need to lead the client conversation about lifecycle management, device refresh strategies, and long-term endpoint resilience.

Those who start preparing clients now will stand out as trusted partners when the final Windows 10 countdown begins.