5 Ways MSPs Can Navigate Windows 10’s End of Support (and the Free Extra Year)

Microsoft officially ended Windows 10 support on October 14, 2025, marking the start of its “end of life” phase. While Windows 10 devices will continue to function, they’ll no longer receive critical security updates.

For many businesses still relying on Windows 10—especially those managed by MSPs—there’s good news: Microsoft’s Extended Security Updates (ESU) program offers one more year of protection for free. This gives MSPs a valuable window to guide clients through upgrades, compliance checks, and modernization.

Here are five ways MSPs can help clients manage this major shift effectively.

1️⃣ Clarify What “End of Life” Really Means

Clients may think their systems are fine because everything still “works.” But without updates, vulnerabilities grow over time, increasing exposure to ransomware and other threats. MSPs should educate clients that “unsupported” means “unprotected,” and that proactive planning is the only safe option moving forward.

2️⃣ Use the Free Year Wisely

The free ESU option gives MSPs a 12-month grace period to organize migrations and reduce disruption. Enrollment links Windows 10 devices to Microsoft’s cloud, allowing continued updates. It’s a smart temporary measure—but MSPs should emphasize that it’s just that: temporary. Use this time to prepare detailed transition plans before the grace period ends.

3️⃣ Review Hardware and Upgrade Paths

Many older PCs won’t qualify for Windows 11, due to new CPU and TPM requirements. MSPs can add real value by conducting hardware readiness audits and creating refresh timelines. This proactive approach prevents last-minute scrambling and helps clients budget for necessary replacements.

4️⃣ Strengthen Backup and Cloud Practices

Since the ESU enrollment requires linking to Microsoft’s cloud, now’s the time for MSPs to standardize cloud usage and backup policies. Review client data storage setups, ensure OneDrive or Azure configurations are optimized, and verify all critical data is backed up. These steps not only protect clients but also open the door to additional managed services.

5️⃣ Turn Change Into Opportunity

Windows 10’s retirement can feel like a hassle—but it’s also a chance to build stronger client relationships. Offer bundled upgrade packages, managed lifecycle services, or proactive endpoint management plans. Turning a compliance issue into a structured engagement strengthens both client trust and recurring revenue.

💡 Bottom Line

The free ESU year is a valuable cushion, not a reason to delay. MSPs that use this time to assess, educate, and modernize their clients’ systems will be best positioned for long-term success as the Windows 11 era takes hold.