🔗 7 Key Takeaways from Channel Partners March 2025 in Las Vegas

📍 Venetian Resort, Las Vegas | March 24–27, 2025

Channel Partners 2025 is in full swing, and the theme “Channel Forward” couldn’t be more fitting. With over 2,000 IT-focused executive attendees and 83 exhibitors in the Expo Hall, the event pulses with strategic energy, industry innovation, and a glimpse into the future of partner ecosystems. Here’s what stood out:

1. 💬 “Channel Forward” – The Era of Evolving Partnerships

This year’s theme is all about future-proofing the channel. From AI integration to evolving pricing models, every discussion centers around growth, adaptation, and value-driven partnerships. It’s clear—static partnerships are out, dynamic ecosystems are in.

2. 🤝 The MSP Summit: Asio as the “Town Square”

The MSP Summit, co-located with CP Expo, spotlighted ConnectWise CEO Manny Rivelo. His vision? Asio becoming the central hub for MSPs—a “Town Square” where integration, monetization, and community best practices intersect.

“If we do our job right, everything the MSP needs will be on the Asio platform.” – Manny Rivelo

3. 📈 10% Growth in the MSP Sector

Despite a low MSP presence at CP Expo, the growth trajectory is undeniable. With 8,000 MSPs attending IT Nation in November and upcoming events like MSP 3.0 (Sept 15–17, Orlando), this segment is becoming harder to ignore.

4. 🧠 AI, Data Lakes & Workflow Automation

ConnectWise’s platform evolution includes Sidekick, their AI agent, and RPA workflow bots. This signals a clear shift toward intelligent automation and enhanced decision-making—powered by a solid data lake foundation.

5. 🔄 Jay McBain’s Trends: The Platform Shift Is Real

Industry analyst Jay McBain (Canalys) emphasizes a massive transformation:

Millennials are consuming B2B revenue
Partner-led cloud marketplaces will dominate by 2027
70.1% of IT deals already involve partner value across the lifecycle
83% of business data still sits on-prem—ripe for transformation

6. 💸 Gen AI Pricing Is Changing Everything

AI models are disrupting pricing norms. From Salesforce’s $75/user Einstein Copilot to token-based models like OpenAI, the traditional subscription model is evolving fast. This brings new opportunities—and complexities—for partners and vendors alike.

7. ☕ The Coaching Café: Real Talk, Real Results

Hosted by Kathryn Rose at ChannelWise, the Coaching Café offered 1:1 sessions with MSPs and vendors looking to scale, enable, and navigate challenges. If you missed your slot this year—book early next time. The insights were 🔥. Joe Pannone aka Joey Pinz was completely booked at the cafe.

🎲 Vegas Vibes + Strategic Connections

Channel Partners 2025 proved once again: the channel is transforming. Whether you’re a vendor building a stronger MSP program or an MSP looking to scale, the message is clear—collaboration, platforms, and strategic enablement will define the next decade

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