Location: London, UK
Dates: March 10-12, 2025
Theme: Driving MSP Profitability & Efficiency
Attendees: 600+ MSPs, Vendors & Partners from 20 countries 🌍
First Timers: 52% of attendees!
Dates: March 10-12, 2025
Theme: Driving MSP Profitability & Efficiency
Attendees: 600+ MSPs, Vendors & Partners from 20 countries 🌍
First Timers: 52% of attendees!
🎙️ Podcast Row Was on Fire – Joey Pinz & Friends
This year, Podcast Row was buzzing with energy! Alongside two other incredible podcasters, The Joey Pinz Podcast was front and center, capturing the stories, insights, and strategies from MSPs, vendors, and ConnectWise leaders.
I had the privilege of recording many episodes live, diving deep into conversations about growth, cybersecurity, AI, and the future of MSPs. A major highlight? Recording my milestone 600th episode right here at #ITN25!
This event was the perfect backdrop to celebrate the journey and continue delivering value to the MSP and SMB communities.
This event was the perfect backdrop to celebrate the journey and continue delivering value to the MSP and SMB communities.
If you stopped by for a chat or interview—thank you! 🙏 Your insights will inspire many more when these episodes go live.
🔥 Day 1: Setting the Stage for Growth & Connection
The energy was high from the start! IT Nation Connect Europe kicked off with hundreds of MSPs, vendors, and ConnectWise team members coming together under one roof. Over 600 attendees were in the room, representing 20 countries. Notably, 52% were first-timers, bringing fresh perspectives and excitement.
🔹 41% of attendees were Owners
🔹 38% were Service, Ops, and IT Managers
🔹 12% were in Marketing & Sales
🔹 6% focused on Cybersecurity
🔹 41% of attendees were Owners
🔹 38% were Service, Ops, and IT Managers
🔹 12% were in Marketing & Sales
🔹 6% focused on Cybersecurity
🎙️ On Day 1, Podcast Row was a hive of activity. I recorded multiple conversations, capturing fresh perspectives on where the MSP space is headed.
The evening keynote featured Dan Scott as MC, setting a dynamic tone. Peter Kajawa shared key stats and insights on the MSP landscape. CEO Manny Rivelo wrapped up with three big takeaways, leaving everyone eager for Day 2’s keynote!
🚀 Day 2: Innovation & Insights Take Center Stage
Day 2 was all about driving MSP profitability and efficiency. It started strong with the ConnectWise Product Innovation Keynote, delivered by Manny Rivelo (CEO) and Jeff Bishop (EVP, Product Management).
Here’s what stood out:
🔐 Cybersecurity advancements
🔁 Backup & DR solutions
🛠️ PSA & RMM enhancements
⚙️ Hyperautomation & AI-driven efficiencies
🔐 Cybersecurity advancements
🔁 Backup & DR solutions
🛠️ PSA & RMM enhancements
⚙️ Hyperautomation & AI-driven efficiencies
📊 Demos showcased how these solutions can expand MSP service offerings while reducing costs (COGs). It’s clear ConnectWise is doubling down on helping MSPs scale faster and more efficiently.
🔎 Key Challenges MSPs Are Facing Today
- Improving Operational Efficiency
- Finding, Hiring, and Retaining Talent
- Capturing New Business Opportunities
- Protecting Against Cyberattacks
- Getting the Right Tech Stack
- Building a Cybersecurity Practice
- Establishing Pricing & Packaging Strategies
- Guidance on M&A Activity
💡 Industry 5.0 Is Here!
One of the big conversations revolved around Industry 5.0. ConnectWise highlighted the acceleration of change—moving beyond automation (Industry 4.0) into collaboration with AI and humans working side-by-side.
📈 The MSP Opportunity is massive: Expand solutions, deploy automation & AI for higher efficiency, and become the trusted technology partner.
📈 The MSP Opportunity is massive: Expand solutions, deploy automation & AI for higher efficiency, and become the trusted technology partner.
🔐 Cyber Operations Stats:
- 200 members in the SOC
- 1.3M events per second reviewed
- 500 unique threat detections
- 6 million MSP attacks prevented last year
- <0.1% false positive rate 👏
🎉 IT Nation Celebration at PuttShack White City
The evening ended with an epic celebration—mini-golf, networking, and fun at PuttShack White City. Transport from Hilton London Metropole made it seamless for all attendees. It was a fantastic way to wind down after an action-packed day.
🌐 Day 3: Collaboration & Looking Ahead
Day 3 focused on future-proofing MSPs and collaborating with vendors to build stronger service offerings.
Breakout sessions offered practical strategies on:
✔️ Automating services
✔️ Cybersecurity maturity
✔️ Growing recurring revenue
✔️ Partnering for success
✔️ Automating services
✔️ Cybersecurity maturity
✔️ Growing recurring revenue
✔️ Partnering for success
🎙️ I continued recording podcast episodes, capturing last-day insights and big-picture strategies from MSP leaders and tech innovators. The conversations were powerful, with many sharing their bold visions for 2025 and beyond.
🚀 Final Takeaways from #ITN25 Europe
✅ Hyperautomation and AI are no longer buzzwords—they’re essential strategies.
✅ Cybersecurity isn’t just a service; it’s a practice MSPs must master.
✅ The ConnectWise ecosystem continues to evolve, bringing MSPs better tools to manage and grow their businesses.
✅ Community matters! Over half of the attendees were first-timers—showing how much this space is expanding.
✅ Podcast Row is becoming a must-visit at these events, and I’m proud The Joey Pinz Podcast was part of it!
✅ Cybersecurity isn’t just a service; it’s a practice MSPs must master.
✅ The ConnectWise ecosystem continues to evolve, bringing MSPs better tools to manage and grow their businesses.
✅ Community matters! Over half of the attendees were first-timers—showing how much this space is expanding.
✅ Podcast Row is becoming a must-visit at these events, and I’m proud The Joey Pinz Podcast was part of it!
If you missed this year’s event, make sure to mark your calendar for 2026!
And stay tuned for The Joey Pinz Podcast episodes recorded live from IT Nation Connect Europe 🎙️
And stay tuned for The Joey Pinz Podcast episodes recorded live from IT Nation Connect Europe 🎙️
📸 Event Highlights (Images from the Sessions)
- Attendee Demographics & Stats
- Top MSP Challenges
- Cyber Operations Insights
- Industry 5.0 Evolution
#MSPCommunity #ITN25 #ITNationConnect #ConnectWise #MSPGrowth #Cybersecurity #AI #Automation #PodcastRow #600Episodes #JoeyPinzPodcast #LondonEvents #joeypinzpodcast
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