Stan Ivanov, CTO and co-founder of ThreatMate, shares his perspective on how MSPs can rethink security in a way that not only protects clients but also drives business growth. From transforming penetration testing into a continuous process to aligning cybersecurity with compliance and profitability, Ivanov offers practical guidance for MSP leaders navigating today’s challenges.
Here are five key insights from Stan Ivanov:
1. 🔄 Continuous Testing Replaces One-Off Pen Tests
Traditional penetration tests are expensive, slow, and infrequent—often done just once a year. Ivanov highlights how automated testing can run weekly (or even more frequently), giving MSPs ongoing visibility into vulnerabilities and reducing client risk.2. 🎯 Prioritization Is Just as Important as Discovery
MSPs don’t need another flood of alerts—they need clarity. Ivanov emphasizes the importance of intelligent prioritization, where platforms filter vulnerabilities by exploitability and threat intelligence. This ensures MSPs focus on fixing the issues that matter most.3. 📈 Security Can Drive New Business, Not Just Defend It
Ivanov stresses that security tools can be more than reactive. With prospecting reports, MSPs can walk into meetings with new prospects and immediately show value by highlighting risks and offering solutions. This approach turns assessments into a powerful sales accelerator.4. 🌐 Comprehensive Coverage Is Non-Negotiable
Attack surfaces keep expanding—from internal networks to external IPs to Microsoft 365 and Google Workspace. Ivanov explains why MSPs need unified visibility across all environments. Solutions like lightweight hardware agents make internal scanning easier without heavy installs.5. 💰 Aligning Security with Profitability and Compliance
Cybersecurity isn’t just about stopping attacks—it’s also about enabling growth. Ivanov points out that high-value security services boost margins, help MSPs satisfy compliance requirements, and align with cyber insurance expectations. Done right, security strengthens both client trust and MSP revenue.
➡️ For MSPs navigating growth, compliance, and ever-rising cyber threats, Stan Ivanov’s insights offer a roadmap: automate more, focus smarter, and use security not only to protect—but also to profit.
