What does modern email security really look like for MSPs? Inky’s Shlomi Gian shares real-world strategies, AI insights, and why “block and coach” is winning the cybersecurity race.
5 Reasons MSPs Are Flocking to Inky: Insights from CEO Shlomi Gian
When Inky pivoted to a channel-only model, many MSPs took notice—but what’s really behind their momentum? We caught up with Shlomi Gian, CEO of Inky, at PAX8 Beyond to find out. From QR code threats to GenAI detection, here’s what sets Inky apart.
1. 🛡️ Channel-Only Means MSP-First—Always
Inky doesn’t sell direct. Every lead an MSP registers is theirs for life.
“We will never take a direct customer from an MSP. We’re purposely built for the channel—and only the channel.”
This clarity builds trust. No confusion, no turf wars—just true partnership.
2. 🧠 AI That Actually Works (and Shows Its Work)
Forget the buzzwords—Inky scans every single email using in-house GenAI, running on-prem with Meta’s LLMs. Even better: users can see exactly what triggered the warning.
“We use banners inside emails to highlight what the AI found—and users can respond directly to Inky, bypassing admin tickets.”
That means less overhead, fewer escalations, and faster learning for both sides.
3. ⚠️ QR Code Detection That Others Miss
Phishing via QR codes is skyrocketing—and many vendors don’t catch them. Inky does.
“We render each email, apply computer vision, and analyze QR links before they ever reach the inbox.”
It’s the kind of advanced protection that separates anti-phishing from old-school anti-spam.
4. ⏱️ Proofpoint Who? Save 40+ Admin Hours/Month
By coaching end users and removing MSPs from the ticket loop, Inky saves serious time.
“Our MSP partners report saving 40+ hours a month in admin overhead after switching from Proofpoint.”
That’s time back for your team—and fewer headaches managing email security.
5. 💡 Security, Signatures & Simplicity—All in One
Inky now offers email signatures and security in a single hop—no need for Exclaimer or CodeTwo.
“We already rewrite every email in HTML5 to insert banners—adding a signature was a no-brainer.”
Combined with integrated security awareness training via Wizer, Inky keeps things lean, simple, and powerful.
📢 Get Started with Inky
👉 Visit inky.com and hit “Become a Partner” for a free NFR, 30-day trial, and onboarding support.
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