The MSPi Primecast — the podcast MSPs can’t afford to miss — drops every Thursday at Noon ET on MSPInfluencer.com. This week, Joey Pinz sits down with Mathias Zeumer, Channel Leader at Usecure, to explore the surprising parallels between cooking in high-pressure kitchens and helping MSPs tackle cybersecurity, compliance, and growth.
Whether it’s managing risk, sharpening discipline, or automating for efficiency, Mathias shares stories that every MSP can apply today.
Here are 4 lessons MSPs can learn from Mathias Zeumer:
🔪 Lesson 1: The Kitchen Teaches Discipline and Precision
Mathias spent years working in restaurants, where timing, cleanliness, and precision meant everything. He compares this to MSP life — where a missed detail or unchecked vulnerability can ruin the whole “dish.” Just as a chef follows through from prep to plating, MSPs must enforce discipline across client systems, ensuring every step is completed with care.
⚡ Lesson 2: Human Risk is the Biggest Cybersecurity Ingredient
According to Mathias, 70–90% of breaches involve human error. That’s why Usecure was built with MSPs in mind — offering security awareness training, phishing simulations, dark web monitoring, and policy management. Just like teaching a kitchen staff to handle knives safely, MSPs must train end users to recognize and avoid threats.
🤝 Lesson 3: Listen First, Then Partner Better
One of Mathias’s biggest lessons for vendors — and MSPs — is simple: listen. In the kitchen, feedback from staff and guests shaped service. In the channel, listening to MSPs’ needs leads to better products, smoother integrations, and stronger partnerships. The ability to adapt quickly from that feedback loop is what separates good service from great service.
⚙️ Lesson 4: Automation is the Secret Ingredient for Growth
Just as professional kitchens use systems to deliver consistent quality at scale, MSPs need automation to thrive. Usecure’s integrations with Microsoft and Google allow MSPs to onboard clients in minutes, automatically manage users, and deliver personalized training without constant oversight. The lesson: the more you automate, the more you free up time to focus on growth and client relationships.
From steaks in a cast-iron pan to securing MSP clients against phishing attacks, Mathias Zeumer shows how discipline, listening, and automation turn complexity into confidence.


