RoarCon 2024 in Dallas was packed with energy, innovation, and actionable insights for MSPs. One of the standout voices was Stephanie Weagle, Chief Marketing Officer at Liongard. Her focus? Breaking down the walls between sales and marketing to drive real, scalable growth for MSPs. Here are five key takeaways from her session that MSPs can act on today.

1. Sales and Marketing Alignment Is Non-Negotiable

Stephanie emphasized the need for MSPs to align their sales and marketing strategies. Many MSPs operate these teams in silos, which leads to missed opportunities. By ensuring both teams are working toward shared KPIs and customer outcomes, MSPs can streamline the buyer journey and close deals faster.

2. Use Data to Drive Better Conversations

Stephanie shared how Liongard uses data to help sales teams personalize conversations. MSPs can leverage their data sources to create more meaningful interactions with prospects. Whether it’s through account insights or case studies, arming sales reps with actionable information makes a huge difference.

3. Community Building Creates Trust

RoarCon highlighted the importance of MSPs participating in community-led initiatives. Stephanie discussed how fostering genuine connections through events, forums, and thought leadership can establish trust and authority. For MSPs, this means becoming a visible, valued resource within your client and peer community.

4. Well-Executed Events Equal More Opportunities

RoarCon itself was an example of event excellence. Stephanie’s session illustrated how MSPs can use events—virtual or in-person—as a way to connect with clients and prospects. Thoughtfully planned webinars, workshops, or conferences offer MSPs an opportunity to showcase their expertise and create lasting impressions.

5. Integrated Technology Boosts Efficiency

Stephanie concluded with a powerful message on technology. She explained how MSPs can gain efficiency and scalability by integrating tools across marketing, sales, and service platforms. This allows MSPs to better manage client data, nurture leads, and deliver seamless experiences across the customer lifecycle.

Stephanie Weagle’s insights from RoarCon 2024 offer MSPs a blueprint for aligning their sales and marketing efforts. By taking these strategies to heart, MSPs can boost engagement, build trust, and accelerate growth in 2024 and beyond.