Margins are tightening, client environments are becoming more complex, and cybersecurity has become an essential element needing management. For MSPs, the ability to see everything inside a customer environment—every device, identity, application, and cloud asset—has become a major revenue opportunity and competitive advantage.
Whether tracking hardware for leases or hardware refresh, monitoring software license counts, or trying to find new opportunities for upselling or cross-selling, a new solution is available that expands beyond financial IT asset management of hardware/software lifecycles. It’s called Exposure Management.
Platforms like the Sevco Exposure Assessment Platform give MSPs an easy way to add new revenue streams. Sevco’s ability to deliver a complete, real-time inventory of what the MSP is contracted to manage, what they should be managing, and where their clients have unknown needs and risks, enables new revenue streams.
There are several models of revenue:
- See more – and sell more hardware components, software and user licenses of what is ALREADY at a customer today.
- Offer a new service of “Visibility” of managing the devices, users, and software—both existing solutions and new additions.
- Offer a completely new bundle of products and services that extend into the cybersecurity market.
Here are three ways MSPs can see more and make more with accurate, continuous exposure management.
1. Add New Revenue and Improve Efficiencies
MSPs are contracted to manage some (or all) elements of the IT environment for a customer. This comes with service levels, license management, and architectural implications. Often the customer doesn’t know—or doesn’t tell—the MSP of the additions, deletions, or changes in their environment. But with Sevco’s cloud-native platform and simple API integrations, both the customer and the MSP gain complete visibility and can discover and monitor the ever-changing environment at the same time—with the same console view!
Get visibility into:
- Existing presence and location of computers, laptops, servers, etc.—anything accessing the company’s network or applications
- New, deleted (removed or offline), lost, hidden, and unknown devices on the network
- Location and status of all the devices for renewal/replacement/upgrades
- License count, operational, and misconfigured software on the devices
- Licensed systems that have been patched—or not
Once a comprehensive live inventory is operational and monitored, the MSP can ensure they are delivering efficiently on what is contracted, as well as providing additional value in further managing the customer environment.
2. Introduce a New Service
Organizations are far more likely to upgrade, or invest more, when they can clearly see what they have and understand their risk. The Sevco platform correlates data from all existing tools and systems, both managed and unmanaged—network monitors, IoT systems, printers, routers, switches, RMM, patch, active directory, identity, cloud, firewalls, endpoint detection and response systems, etc.—into a single, accurate source of truth. Most organizations typically have siloed data and the information from their systems is not unified into a single accessible database. MSPs can quickly gain this insight and provide a revenue-based service offering.
This comprehensive visibility gives MSPs the proof they need to offer:
- Security stack upgrades
- MDR adoption
- Zero Trust initiatives
- Identity hardening
- Network segmentation
- Regular exposure management reviews
Instead of selling “trust us,” MSPs can show real data, including missing agents, updated OS versions, unmanaged devices, or vulnerable systems. When clients see this data, they act on it.
3. Enter Into Cybersecurity Managed Services
Organizations are challenged to not just manage their own networks, but also all the security risks that are related to all the applications, users, and vulnerabilities. Managing this normally takes a unique talent and approach which many IT-focused service providers are not usually staffed or skilled to offer. However, the Sevco Exposure Assessment Platform automates an easy to implement cybersecurity offering.
With Sevco, MSPs can quickly and easily offer a ‘Cyber Security Assessment’ and provide customers with a findings report that is delivered within hours of sources being configured. The findings report shows valuable (and actionable) data such as devices missing security controls, end of life systems, etc.
Additionally, services can evolve to deliver monthly, quarterly or yearly assessments, vulnerability prioritization, ransomware attack readiness, system hygiene (cleaning out old systems and ensuring upgrades for new or patched systems), etc.
When organizations have more visibility of their environments, they have more confidence in their MSP partners. This can lead to additional revenue opportunities with differentiated services that extend naturally from what the MSP already provides:
- Endpoints lacking security controls (anti-virus, ransomware, patching, etc.)
- Shadow IT and unmonitored cloud assets
- End of Life and End of Support systems
- Security stack upgrades
- Identity, cyber and use policy creation
- and more
Once the gaps are visible, MSPs can propose immediate remediation projects such as patch coverage, agent deployment, taking systems offline, cloud hardening, and endpoint cleanup. These are high-value, labor-driven services — all justified by data the client can clearly see.
Final Takeaway: Visibility Drives Profitability
For MSPs, “seeing more” truly means “making more.”
With deeper insight into client environments and configurations, MSPs can reduce risk, increase efficiency, deliver higher-value services, and build more trusted, long-term client relationships.
Sevco’s real-time, consolidated view of all assets gives MSPs the clarity they need to grow both security outcomes and profitability — all from the same source of truth.
When you can see everything, you can improve everything.
