Episode #659 of the MSPi PrimeCast
Email remains the most exploited attack vector in modern IT environments—and MSPs are often the first line of defense. Yet many still rely on outdated filters, static rules, or generic end-user training that no longer keeps pace with evolving threats.
Shlomi Gian, a cybersecurity strategist and SaaS executive with deep expertise in protecting digital communication, offers a smarter approach. By combining AI-powered threat detection, real-time user coaching, and scalable deployment, Gian outlines a practical framework that empowers MSPs to strengthen their defenses, reduce human error, and deliver greater value to their clients.
Here are five practical strategies from the conversation that forward-thinking MSPs can apply immediately.
1. Coach Users Within the Inbox, Not After the Mistake
One of Gian’s biggest insights? Most users don’t need more training—they need timely guidance. Rather than relying on phishing simulations or awareness modules, his approach helps users learn directly from flagged emails, with clear, visual cues embedded in the message.
🔧 MSP Tip:
Highlight this “in-the-moment coaching” as a benefit to clients. It reduces phishing success, cuts support tickets, and builds lasting user awareness—all without extra admin overhead.
2. Detect Attacks That Mimic Trusted Brands
Today’s phishing emails look nearly identical to legitimate ones. Gian emphasized how modern threats use visual deception—like copied logos, spoofed formatting, and near-identical sender addresses—to bypass standard filters.
🔧 MSP Tip:
Use client-specific examples to show how a sophisticated phishing email could’ve made it through their current setup. Then present an AI-based solution that inspects emails visually, not just logically.
3. Explain the Risk, Build User Trust
Flagging a threat isn’t enough—users need to understand why. Gian’s model gives users short, human-readable explanations when a message is flagged. It’s a shift from passive protection to active engagement.
🔧 MSP Tip:
Include screenshots of flagged emails in your monthly reports to show clients how threats are being detected and explained. This not only reinforces your value but also empowers your clients to feel safer and smarter.
4. Make Email Security a Sales Advantage
Email protection isn’t just a technical service—it’s a strategic asset. Gian pointed out that offering smarter email security can set MSPs apart in a saturated market. Clients value proactive defense, especially when it protects brand reputation and employee productivity.
🔧 MSP Tip:
Use this in your positioning: “We don’t just filter junk. We prevent impersonation, reduce human error, and educate your team—all at once.” It reframes security as a competitive edge.
5. Choose Platforms That Scale With You
For MSPs managing dozens or even hundreds of clients, simplicity is key. Gian’s solution is designed to scale easily across environments with centralized controls, easy deployment, and low upkeep.
🔧 MSP Tip:
Audit your tools regularly. Are they creating administrative drag as you grow? If onboarding new clients feels like a hassle, it’s time to upgrade to MSP-native platforms that streamline operations.
Final Thought
Shlomi Gian’s approach offers a smarter, more scalable way to handle email security—one that aligns perfectly with MSP needs. It’s about more than blocking bad emails. It’s about making users more resilient, reducing operational friction, and positioning your MSP as a trusted security partner. That’s exactly what INKY delivers—a powerful, MSP-friendly platform that simplifies protection while enhancing value across every client.
Catch the full conversation on MSPi PrimeCast Episode #659 and connect with Shlomi at https://www.inky.com
