Here’s your MSPInfluencer PRESENCE update for October 16–31, 2026.
This reporting period highlights ESET’s continued visibility across the MSP community, with banners, blogs, and podcasts working together to keep your cybersecurity expertise in front of MSP owners and decision-makers.
Executive Summary
During October 16–30, ESET generated 33,242 total visibility impressions, including 28,295 banner views, 2,379 blog views, and 2,568 podcast views.
An estimated 3,694 decision-maker exposures further demonstrates the reach of ESET’s presence across MSPInfluencer and Joey Pinz Podcast.
A particularly valuable aspect of this period is the balance between broad brand exposure and educational visibility. While banners continue to deliver the largest share of impressions, 4,947 combined blog and podcast views provide additional opportunities for MSPs to become familiar with ESET’s cybersecurity expertise.
Key Metrics
PRESENCE — Visibility
Average Daily Visibility: 2,216 impressions per day
Visibility Hours: 360 hours
Estimated Decision-Maker Exposure: 3,694
PRESENCE Performance
Banner Views: 28,295
Blog Views: 2,379
Podcast Views: 2,568
Total Visibility: 33,242
What This Means for ESET
ESET’s established position in cybersecurity makes consistent market presence especially valuable.
This period’s performance reflects three important contributions to that presence:
Brand Recognition: Nearly 28,300 banner impressions help maintain ESET’s visibility across MSPInfluencer and Joey Pinz Podcast.
Cybersecurity Authority: Educational blogs provide opportunities to reinforce ESET’s expertise and relevance to MSP business challenges.
Market Familiarity: Podcast exposure adds another channel for MSP professionals to encounter ESET’s brand and messaging.
Together, these activities help sustain ESET’s visibility and reinforce its position as a recognized cybersecurity leader within the MSP ecosystem.
Looking Ahead
As we move into November, our focus will remain on maintaining strong banner exposure while continuing to leverage educational content and podcasts to reinforce ESET’s cybersecurity leadership.
By keeping ESET visible across multiple channels, we’re supporting the brand familiarity and credibility that matter when MSPs consider their security technology options.
Understanding the MSP Buyer
These educational resources offer additional perspective on how MSPs discover and evaluate technology vendors and why consistent market presence plays an important role in building long-term recognition.
Concept Explainables: https://mspinfluencer.com/msp-signal-concept-explainables
Behavior Correctors: https://mspinfluencer.com/msp-signal-behavior-correctors
Mighty Mammoth Persona: https://mspinfluencer.com/msp-signal-persona-mighty-mammoth
Thank you for the opportunity to continue supporting ESET’s presence in the MSP community. We look forward to carrying this visibility into November and continuing to showcase ESET’s cybersecurity expertise.