Cybersecurity is no longer just another IT service—it’s one of the most important responsibilities an MSP has. As threats continue to evolve, clients depend on their technology partners to provide guidance, protection, and confidence. Cameron Tousley of ESET believes successful MSPs do more than deploy security tools. They educate customers, build trusted partnerships, and leverage the right resources to stay ahead of emerging threats. Here are four cybersecurity strategies MSPs can take from Tousley’s insights.
1. Strong Cybersecurity Starts with Strong Intelligence
Tousley emphasized that not all cybersecurity solutions are built the same. One of the most important questions an MSP can ask a security vendor is where its threat intelligence comes from. He explained that organizations with dedicated threat researchers who continuously study new attacks are better positioned to provide effective protection. That intelligence becomes the foundation for stronger security products and better defense against emerging threats, including zero-day attacks.
2. Have Honest Security Conversations with Clients
According to Tousley, MSPs should never be hesitant to discuss cybersecurity with their customers. Every business has a budget, but every business also has risks. He believes providers should explain why security matters, what could happen if protections are ignored, and recommend solutions that fit each client’s environment. In some cases, he noted that an MSP may need to walk away from a relationship if a customer refuses to take security seriously, rather than accepting unnecessary liability.
3. Look Beyond Products When Choosing Security Partners
Tousley believes the right cybersecurity partner should provide more than software. Threat intelligence, consulting expertise, marketing resources, and ongoing support all contribute to helping MSPs better serve their customers. He encouraged providers to ask vendors how they can help grow the business, explaining that experienced partners often offer valuable guidance that extends well beyond the technology itself.
4. View Cybersecurity as an Opportunity to Grow
While cybersecurity continues to present new challenges, Tousley also sees tremendous opportunity for MSPs. Businesses continue looking for trusted advisors who can help them navigate an increasingly complex security landscape. By focusing on industries they know well, continuing to educate themselves, and building strong relationships with customers and technology partners, MSPs can strengthen both their security offerings and their businesses over the long term.
What This Means for MSPs
Cameron Tousley’s message is that cybersecurity is built on trust, expertise, and strong partnerships. Technology remains an important part of the solution, but success also depends on educating customers, choosing vendors carefully, and staying informed as threats continue to evolve. MSPs that approach cybersecurity as both a responsibility and an opportunity will be better positioned to protect their clients while building stronger, more sustainable businesses.