Hello Ryan and team,
Here’s your MSPInfluencer update for June 1–16.
Download: Proofpoint 365 Total Protection Signals June 1 – 16
As outlined in MSPInfluencer — How MSPs Buy with Signals, MSP owners explore privately, re-engage over time, and act when timing aligns — signals often appear before outcomes.
Executive Summary
The first half of June generated 388 Engagement Signals, an increase from the previous reporting period. While overall visibility was lower, engagement activity continued to grow, indicating MSP audiences are actively interacting with the campaign content and security-focused messaging. This is a positive sign that the content is continuing to resonate with MSPs exploring Microsoft 365 security and protection strategies.
Key Metrics
Level 0 — Visibility Signals
- Average Daily Visibility: 68.5
- Total Visibility Exposures: 1,028
Level 1 — Engagement Signals
- Total Engagement Signals: 388
- Average Daily Engagement Activity: 25.9
- Signal Frequency: 1 signal every 55.7 minutes
Level 0 — Visibility Signals
The campaign generated 1,028 visibility exposures during the reporting period, maintaining consistent awareness and familiarity among MSP audiences across MSPInfluencer properties.
Level 1 — Engagement Signals (ATTACHED)
The campaign generated 388 Engagement Signals, averaging nearly 26 engagement activities per day.
A new Engagement Signal occurred approximately every 56 minutes, demonstrating continued MSP curiosity and research activity around Microsoft 365 security, layered protection, and cyber risk reduction.
Level 2 — Declared Interest Signals
Declared Interest Signals are delivered in real time as they occur and are not included in this bi-monthly summary.
What This Means
One of the most encouraging trends this reporting period is that engagement activity increased despite lower visibility volume. This suggests MSPs who encountered the campaign content were more likely to interact with it and spend time exploring the topics being presented.
As outlined in MSPInfluencer — How MSPs Buy with Signals, engagement activity often reflects active research and evaluation behavior before purchasing decisions become visible.
Recommended Actions
- Continue leading with educational security content focused on Microsoft 365 protection and cyber resilience.
- Expand on topics generating the strongest engagement activity.
- Maintain consistent visibility and engagement efforts to support continued signal progression.
AI Follow-Up Prompts
Prompt 1
“Write a LinkedIn post explaining why MSPs should approach Microsoft 365 security with a layered protection strategy.”
Prompt 2
“Create a short email discussing common Microsoft 365 security gaps MSPs help clients address.”
Prompt 3
“Develop an article outline focused on improving Microsoft 365 security maturity for SMB clients.”
Videos
Concept Explainables:
https://mspinfluencer.com/msp-signal-concept-explainables
Behavior Correctors:
https://mspinfluencer.com/msp-signal-behavior-correctors
Mighty Mammoth Persona:
https://mspinfluencer.com/msp-signal-persona-mighty-mammoth