Hello Ryan and team,
Here’s your MSPInfluencer update for June 1–16.
Download: Kipling Signals June 1 – 16
As outlined in MSPInfluencer — How MSPs Buy with Signals, MSP owners explore privately, re-engage over time, and act when timing aligns — signals often appear before outcomes.
Executive Summary
This reporting period generated 1,128 Level 0 Visibility Signals and 116 Level 1 Engagement Signals.
For a Mighty Mammoth organization focused on market presence and category leadership, the campaign continued building familiarity with the Kipling Secure message while generating buyer-initiated engagement around AI governance, AI security, and AI risk management topics.
Key Metrics
Level 0 — Visibility Signals
- Total Visibility Signals:Â 1,128
- Average Daily Visibility:Â 75.2
- Visibility Hours:Â 360
Level 1 — Engagement Signals
- Total Engagement Signals:Â 116
- Average Daily Engagement Activity:Â 7.7 signals per day
- Signal Frequency:Â One Engagement Signal every 3.1 hours
Level 0 — Visibility Signals
- 1,128 Visibility Signals generated across MSPInfluencer banner placements.
- 369 active users engaged with MSPInfluencer.com.
- 347 new users discovered content and vendor solutions.
- More than 4.1K tracked engagements occurred across blogs, awards, and industry resources.
- 327 active users engaged with JoeyPinzConversations.com.
- 317 new users discovered content through Joey Pinz Conversations.
- 547 sessions were generated across the Joey Pinz Conversations platform.
These Visibility Signals represent repeated opportunities for MSPs to encounter the Kipling Secure brand and message.
Level 1 — Engagement Signals (ATTACHED)
116 Engagement Signals were generated during the reporting period.
Together, these metrics show active Level 1 engagement — MSPs are not just seeing the message, they are taking buyer-initiated actions that indicate research, curiosity, and early-stage evaluation.
MSPInfluencer — How MSPs Buy with Signals
Level 2 — Declared Interest Signals
Declared Interest Signals are delivered in real time as they occur and are not included in this bi-monthly summary.
What This Means
The campaign continues demonstrating healthy signal progression:
Visibility → Familiarity → Engagement
MSPs are seeing the Kipling Secure message and actively engaging with educational content around AI governance and security. These behaviors indicate ongoing curiosity and research activity within the market.
Recommended Actions
- Continue educating MSPs on AI governance and security risks.
- Reinforce the managed service opportunity around AI risk management.
- Maintain visibility to strengthen familiarity and market awareness.
AI Follow-Up Prompts
Prompt 1
Write a LinkedIn post for MSP owners explaining five hidden AI security risks organizations should address before AI adoption expands.
Prompt 2
Create a client-facing article explaining why AI governance should be treated as a business risk management initiative rather than solely a technology issue.
Prompt 3
Write an educational email outlining common AI security and governance gaps MSPs are finding in client environments.
Watch These Videos
Concept Explainables
https://mspinfluencer.com/msp-signal-concept-explainables
Behavior Correctors
https://mspinfluencer.com/msp-signal-behavior-correctors
Mighty Mammoth Persona
https://mspinfluencer.com/msp-signal-persona-mighty-mammoth