This week, the bustling city of Clearwater, Florida, became the epicenter of innovative growth and inspiration as Marketopia hosted the much-anticipated GrowCon conference. As an attendee, the vibrancy and forward-thinking atmosphere were palpable, with ideas and opportunities flowing as freely as the Gulf Coast waters. In this blog, I’m excited to share the top three things I learned at GrowCon, each offering valuable insights into the burgeoning world of Managed Service Providers (MSPs) and the broader tech industry.
1. Unprecedented Enthusiasm Among MSPs The energy among MSP representatives was electric, with conversations and sessions buzzing with optimism. A highlight was the awards ceremony, where the growth stories of MSPs scaling up to an astonishing 25x were celebrated. This milestone is a testament to the incredible potential in the MSP sector, signaling a future brighter than ever.
2. Vendors Gearing Up for a Stellar Close to 2023 Vendors, the unsung heroes in the MSP ecosystem, shared their excitement about the closing months of 2023. Conversations and presentations hinted at increased market spending in the MSP space for 2024, suggesting a strategic shift in how vendors engage and support MSPs. This alignment is crucial for the sustained growth and innovation in the industry.
3. Marketopia’s Optimistic Outlook and Comprehensive Offerings The leadership team (Terry Hedden and Andra Hedden) at Marketopia showcased not just their optimism for the MSP channel but also their comprehensive suite of offerings tailored for both MSPs and vendors. Their vision for the future, backed by solid strategies and solutions, underscores their commitment to driving success across the board.
GrowCon wasn’t just a conference; it was a convergence of ideas, ambitions, and strategies set to reshape the MSP landscape. The lessons learned here are not just for today but for a future where technology and service excellence redefine what’s possible.
