Enhancing Success for MSPs: Insights and Strategies from Verizon’s: 5 MSP Takeaways

At MSPInfluencer.com, our mission is to empower and elevate the Managed Service Provider (MSP, MSSP, TSP) ecosystem. We aim to equip MSPs with the knowledge, tools, and resources they need to thrive in a rapidly evolving industry. By bridging the gap between MSPs and their partners, we aim to cultivate a collaborative and prosperous environment that drives innovation and success across the entire MSP community.

1. Leveraging Rich History and Forward-looking Strategy Mark Tina, Verizon’s channel chief and vice president of indirect partner sales, brings over two decades of experience to his role. His journey within Verizon and the broader telecom industry has been marked by leadership and forging robust relationships with channel partners. This extensive experience is crucial in shaping Verizon’s strategy to empower MSPs and enhance its partner program.

2. Enhancing Verizon’s Partner Program Verizon’s strategy to boost its partner program focuses on leveraging its vast network of VARs and distributors, and emphasizing the role of MSPs in complementing Verizon’s solutions. This includes a wide range of offerings, from onsite surveys for network testing to 24/7 technical support post-sale to presale engineering to onboarding. By broadening distribution, Verizon aims to cater to a diverse customer base, from small businesses to large enterprises.

3. Supporting MSPs in Service Delivery MSPs play a critical role in delivering services that meet the evolving needs of their clients. Verizon offers a multitude of resources and tools to partners, including system integrations and pre-sales support mechanisms. The company is committed to supporting partners through robust security solutions and comprehensive resources, such as its Data Breach Investigations Report and Mobile Security Index Report.

4. Exploring Opportunities in Cloud Services and Cybersecurity The growing demand for cloud services and cybersecurity presents significant opportunities for MSPs. Verizon’s commitment to supporting partners in these areas includes offering robust security solutions and comprehensive resources. By leaning into its core competencies like connectivity and supplementing those services with the work of its channel partners, Verizon creates a supportive environment for MSPs to thrive.

5. A Partnership-centric Approach for Growth At the heart of Verizon’s partner blueprint is a collaborative approach that emphasizes mutual growth and success. Mark Tina highlights the potential for new recurring revenue streams through managed services, underscoring the shift towards sustainable business models that benefit both Verizon and its partners. Verizon’s commitment to reinforcing its partner program and fortifying managed services delivery creates significant opportunities for MSPs looking to drive growth and deliver exceptional customer outcomes.

Verizon’s strategic vision, as articulated by Mark Tina, provides a roadmap for MSPs to navigate the complexities of today’s digital landscape. By leveraging Verizon’s extensive resources, focusing on collaboration, and exploring new opportunities in cloud services and cybersecurity, MSPs can enhance their service delivery and drive growth. As we continue to foster a deeper understanding and stronger partnerships within the MSP community, we empower MSPs to thrive and succeed in a rapidly evolving industry.