In a recent podcast conversation with Alexandra Kehayas and Kris Shoemaker from Covelo, we discussed valuable insights that can help Managed Service Providers (MSPs) improve their business practices, enhance their cybersecurity offerings, and build stronger partnerships. Here are five essential takeaways from our conversation that can help MSPs level up and stay ahead in the industry.
1. The Power of Listening to MSPs
One of the most important lessons from our conversation was the value of listening to MSPs. Both Alexandra and Kris stressed that vendors should always seek feedback from their MSP partners. Covelo’s platform, for instance, was developed based on real-world feedback from MSPs, which allows them to address specific pain points that MSPs face daily. This collaborative approach results in better products and more effective solutions, helping MSPs deliver superior service to their clients.
2. Consolidate Security Tools to Boost Efficiency
For MSPs, managing multiple security tools can often feel like juggling too many balls at once. Covelo recognized this issue and created a platform that consolidates essential functions—like data discovery, vulnerability management, identity access management, and asset discovery—into one single dashboard. By reducing the number of tools MSPs need to manage, Covello helps streamline workflows, reduce complexity, and improve overall operational efficiency. This not only makes it easier for MSPs to manage their clients’ cybersecurity needs but also helps improve profitability by reducing administrative overhead.
3. Shift to Proactive Cybersecurity with ‘Left of Boom’
Many MSPs focus on reacting to security incidents with tools like Managed Detection and Response (MDR). However, Covello encourages MSPs to shift their focus to the proactive side of cybersecurity—what they call “left of boom.” This approach involves identifying and mitigating risks before they lead to a security breach. By prioritizing prevention, MSPs can protect their clients more effectively, enhance their reputation as trusted security advisors, and reduce the long-term costs associated with responding to breaches after the fact.
4. Integrate New Solutions with Existing Tech Stacks
A critical point from my discussion with Alexandra and Kris was the importance of integrating new solutions with the tools MSPs already use. Covelo has ensured that its platform integrates seamlessly with existing technologies like ConnectWise, which many MSPs already rely on. By choosing solutions that easily integrate with their current tech stack, MSPs can avoid the headaches of starting from scratch and make the most out of their existing systems. This smooth integration ensures MSPs can continue to offer high-quality service without disruption.
5. Continuous Improvement Through MSP Feedback Loops
Covelo’s development process stands out for its commitment to continuous improvement. They reserve 30% of their roadmap for incorporating immediate feedback from their MSP partners. This agile approach ensures that the platform evolves based on real-time needs and challenges faced by MSPs. By actively involving MSPs in the product development process, vendors like Covelo can create better solutions that truly meet the needs of the market. MSPs should seek out vendors that engage in similar feedback loops to ensure their tools remain relevant and effective as the cybersecurity landscape evolves.
Our conversation with Alexandra and Kris from Covelo highlighted some crucial strategies that MSPs can implement to improve efficiency, enhance cybersecurity practices, and stay competitive in the market. Whether you’re looking to consolidate your security tools, shift to a more proactive cybersecurity approach, or work with vendors that actively listen to your feedback, these insights will help you level up your MSP business.
