ForzaDash/MSP Influencer 2024 Channel Leaders: Matt Linn

Matt Linn: Transforming MSP Service with Thread’s Innovative Platform

✨ Empowering MSPs with Service Magic:
As the Cofounder & Chief Operating Officer (COO) of Thread, Matt Linn plays a pivotal role in driving the company’s mission to empower MSPs through their Service Experience Platform. Thread creates seamless connections between MSPs and their clients, integrating the apps they use every day into a shared digital context. This enables “service magic,” allowing MSPs to deliver exceptional service experiences. Matt’s extensive experience in the MSP sector and his strategic leadership have helped Thread expand its footprint with 238 MSP partners and 3,500 customer deployments.

📈 Driving Operational Excellence and Growth:
Matt’s deep industry expertise, gained from his decade-long career at RFA, where he rose to the role of Chief of Staff, has shaped Thread’s focus on operational excellence and growth. Under his leadership, Thread has seen 2x partner growth and a 3x increase in revenue, while winning the 2023 ConnectWise PitchIT competition. His strategic vision is now focused on expanding Thread’s MSP and partner referral programs, all while continuing to innovate the platform with features like Integrated Chat, Unified Inbox, and AI-driven workflow automation.

🤝 MSP-Centered Innovation:
Thread, with Matt’s guidance, is built solely to address the specific needs, challenges, and levers of the MSP model. With a dedication to innovation and service, Thread ensures that MSPs have the tools to deliver the best possible client experience, simplifying operations and enhancing efficiency through cutting-edge technology.

Profile Summary:

Matt Linn, Cofounder & COO of Thread, is a visionary leader in the MSP space, responsible for shaping Thread’s unique Service Experience Platform. Thread enables seamless connections between MSPs and their clients through a shared digital context, allowing for improved communication, efficiency, and what Matt calls “service magic.”

Before founding Thread, Matt spent over a decade at RFA, a global leader in IT for financial services companies. There, he developed a deep understanding of the MSP business model, starting in Business Continuity, Disaster Recovery (BCDR), and compliance before advancing through the revenue and business operations side to the role of Chief of Staff. Matt brings this wealth of experience to his current role at Thread, where he has been instrumental in the company’s rapid growth and success in the MSP sector.

Since co-founding Thread in 2017, Matt has driven the company to 2x partner growth and 3x revenue growth, while supporting 238 MSP partners and overseeing 3,500 customer deployments. He also led Thread to victory in the 2023 ConnectWise PitchIT competition, further solidifying the company’s reputation as a leader in service experience innovation.

With a passion for operational excellence and innovation, Matt has spearheaded Thread’s development of features such as Integrated Chat, Unified Inbox, and MSP AI-driven workflow automation. His strategic initiatives continue to focus on expanding the platform’s capabilities while ensuring it remains a valuable tool for MSPs around the world.