Loop Communications Overview:
- Website: www.loopcom
- Year of Company Foundation: 2009
Loop Communications is a company specializing in hosted business phone systems for small businesses and mid-sized companies in the United States and Canada. The company prides itself on offering fully hosted VoIP services with award-winning customer support and a remarkable 95% retention rate. Tia Hawkins, the Channel Manager at Loop Communications, leads the channel efforts with a diverse background spanning customer service management, human resources, sales leadership, and channel business development.
Leadership:
- Channel Leader Executive First Name: Tia
- Channel Leader Executive Last Name: Hawkins
- Channel Leader Executive Title: Channel Manager
- Current Role: Channel Manager
- Start Date: 2/24/2023
- Years in the Channel: 6 years
- Highest Ranking Channel Executive: Yes
- Reports To: James McKinney, President
Leadership Biography: Tia Hawkins brings valuable qualities from her experience as an Army veteran, including discipline, integrity, loyalty, organizational skills, attention to detail, resilience, and strategic efficiency. Her career has encompassed various fields, including Customer Service Management, Human Resources, Human Services, Sales Leadership, Channel Business Development, and Channel Sales Leadership. Tia’s journey has led her to Loop Communications, where the core focus is providing exceptional hosted business phone systems without the need for restrictive contracts.
Core Services and Achievements: Loop Communications primarily offers a fully hosted VoIP service known for its high-quality customer support and a remarkable 95% retention rate.
Channel Accomplishments: Loop Communications takes great pride in its 5-star award-winning customer support team and the impressive 95% customer retention rate. The company continuously seeks to enhance these aspects with valuable feedback from both MSPs and customers.
Channel Challenges and Growth: In 2023, Loop Communications faces the challenge of channel expansion. The company has an ambitious roadmap for the next 12 months aimed at enhancing the MSP experience, which is expected to increase revenue goals for both Loop and its MSP partners.
Channel Growth and MDF: Loop Communications aims to achieve a 25% growth in its channel in 2023 and expects a 10% increase in Marketing Development Funds (MDF) during the same period.
Channel Goals: The company’s top channel goals for 2023 include growing its MSP base and assisting MSP partners in achieving their annual objectives of expanding their VoIP customer base.
Channel Program Evolution: Loop Communications initially began as a general technology firm offering a wide range of digital solutions. However, over time, the company identified a recurring issue among clients: dissatisfaction with phone services due to poor customer service, confusing pricing, and unreasonable service agreements. Loop Communications accepted this challenge and built a new business phone system infrastructure from the ground up, focusing on speed, scalability, reliability, and responsiveness. The company emphasizes that success in this field comes not only from technology but also from providing deep and lasting service.
MSP Engagement: Loop Communications prides itself on prioritizing both the MSP and customer experience. With its origins as an MSP, the company understands the MSP experience intimately and strives to provide the kind of experience it would seek in a business partner.
MSP Advisory Board and Focus Groups: While Loop Communications currently does not have an MSP Advisory Board or MSP Focus Groups, these initiatives are on the roadmap as the company expands its services for MSPs.
MSP Importance: Loop Communications rates the importance of MSPs to its channel program as a “10,” signifying that MSPs are extremely important to the company’s channel strategy.
Future Plans: If selected as a ForzaDash Channel Leader in 2023, Tia Hawkins would use the recognition to raise awareness about Loop Communications and its straightforward and MSP-friendly approach to business phone systems. The company aims to simplify processes and commissions for MSPs in an industry known for complexity.
In summary, Loop Communications, led by Tia Hawkins, is committed to providing hosted business phone systems with exceptional customer support and flexibility. The company seeks to expand its MSP base, enhance the MSP experience, and achieve substantial growth in the channel in 2023. It values its MSP partners highly and plans to further engage with them in the future.
