- Website: www.goto.com
- Year of Company Foundation: 2003
GoTo, founded in 2003, is a prominent player in the technology and communication industry. Under the leadership of Michael Day, Vice President of Global Partner Sales, the company has established a strong global partner network and is dedicated to enhancing partner revenue and fostering growth.
Leadership:
- Channel Leader Executive First Name: Michael
- Channel Leader Executive Last Name: Day
- Channel Leader Executive Title: Vice President, Global Partner Sales
- Current Role: Vice President, Global Partner Sales
- Start Date: 4/18/2022
- Years in the Channel: 20+
- Highest Ranking Channel Executive: Yes
- Report To: Bill Robinson, CRO
Leadership Biography: Michael Day boasts over two decades of experience in partner and sales roles. Prior to his role at GoTo, he served as the Global Channel VP at RingCentral, where he oversaw their Global Partner Program. His career has consistently revolved around boosting partner revenue and creating strategies for partner growth. At GoTo, his expertise in indirect sales and partner relationships has led to the development of a robust global Partner Network.
Core Services and Achievements: GoTo offers a wide range of services and products through the channel, including GoTo Connect, GoTo Resolve, GoTo Rescue, GoTo Central, GoTo Contact Center, GoTo Customer Engagement, Miradore – Mobile Device Management (MDM), GoTo Meeting, and GoTo Webinar. Noteworthy channel accomplishments include achieving the highest-ever partner activation and participation statistics, expanding partner capabilities to sell the entire GoTo Portfolio, and establishing dedicated teams for Partner Enablement and MSP support.
Channel Challenges and Growth: A key challenge for GoTo in 2023 is navigating unknown financial restrictions and economic factors affecting partners and their customers. Despite this challenge, the company anticipates a 20% overall growth in its channel.
MDF and Channel Goals: While there are no plans to increase Marketing Development Funds (MDF) in 2023, GoTo correlates MDF to partner performance tiers or proposal-based incentives. Their top channel goals for 2023 include increasing the amount of recurring revenue through partners, driving net new accounts through partners, and encouraging partners to sell a broader range of the portfolio and increase add-ons to existing customers.
Partner-Centric Approach: GoTo emphasizes the importance of building genuine relationships with partners, going beyond transactional interactions. They recognize that partnerships formed through friendship result in honest communication, continuous improvement, diverse perspectives on initiatives, and robust support and resources.
MSP Engagement: MSPs value the flexibility offered by GoTo’s program, designed to accommodate various business models. Products are made available directly to MSPs through leading marketplaces, and consumption and commitment options are provided, ensuring continuous product innovation.
MSP Importance: MSPs hold immense importance in GoTo’s channel program, as they are 100% focused on the MSP channel. The company acknowledges the critical role MSPs play in their strategy.
Future Plans: If selected as a ForzaDash Channel Leader in 2023, GoTo plans to leverage the platform to educate a larger MSP community about the importance of offering customers a full portfolio of services from key providers.
In summary, GoTo, led by Michael Day, is a company dedicated to fostering strong partner relationships and enhancing revenue through its channel program. With a broad portfolio of services and a commitment to partner growth, GoTo continues to make significant strides in the technology and communication industry. Their emphasis on authentic partnerships and MSP engagement positions them as a trusted partner in the channel landscape.
