Company Summary:
- Company Name: Thread
- Website: www.getthread.com
- Year Founded: 2019
Thread, founded in 2019, is the channel’s pioneering service collaboration platform. It connects individuals across businesses, facilitating seamless collaboration and enabling Managed Service Providers (MSPs) to enhance IT service delivery.
Channel Leadership:
- Channel Leader Executive First Name: Mark
- Channel Leader Executive Last Name: Alayev
- Channel Leader Executive Title: Founder & CEO
- Current Role: Chief Executive Officer
- Start Date: July 1, 2019
- Years in the Channel: More than 3.5 years
- Highest Ranking Channel Executive: Yes
- Reports To: N/A
Channel Leader Biography: Mark Alayev, the Founder and CEO of Thread, has a rich entrepreneurial background. His journey includes serving as the Chief Data Officer at RFA, an MSP with over 250 global staff and more than $50 million in annual revenue. Mark’s career began as a help desk analyst, where he recognized the unique challenges faced by MSPs and their service teams. He went on to build Appetude, a social network for food, which later integrated into Delivery.com. Mark returned to RFA to develop their global financial and data services practice. He combines his energy, passion for product development, and creative problem-solving to make a positive impact on the lives of over 1 billion people during his career.
Core Services: Thread empowers MSP partners to embed custom, intelligent service applications where their customers work, including Slack, Teams, desktop, mobile devices, and customer portals. It enables MSPs to provide differentiated services.
Top Channel Accomplishments: Thread achieved several significant milestones, including a successful Seed equity financing round in 2022 and integration with over 300 active MSP partners globally. The company was also recognized as a finalist for the Twilio startup award and received the 2022 IT Nation “Best Integrated Solution” award. It will be featured in a Microsoft case study following the Azure Open AI Service general availability announcement.
Challenges in 2023: The primary challenge for Thread in 2023 is to further define and shape its category while working towards a repeatable Go-To-Market (GTM) strategy.
Channel Growth Expectations in 2023: Thread anticipates a remarkable 3-4X growth in committed revenue from 2022 to 2023.
Marketing Development Funds (MDF): The company expects a substantial 2-2.5X growth in MDF in 2023.
Top Channel Goals for 2023: Thread’s primary goals for 2023 are to meet top-line targets and continue fostering an engaged community of Thread users.
Additional Insights: Thread emphasizes the importance of partner feedback in shaping its product roadmap. The company actively consults MSP partners to ensure alignment with their needs.
MSP Engagement: Thread is committed to hyper-engagement, striving to exceed partner expectations in terms of value delivery and responsiveness.
MSP Advisory Board: While Thread currently has individual MSP investors, it is actively exploring the opportunity to establish a formal MSP advisory board.
MSP Focus Groups: The company has conducted MSP Focus Groups to gather valuable insights into its products and services.
Importance of MSPs: MSPs are of utmost importance to Thread, earning a rating of 10 on the scale of importance within the company’s channel program.
Future Plans (If Selected as a ForzaDash Channel Leader 2023): If chosen as a ForzaDash Channel Leader in 2023, Thread aims to leverage the recognition as an opportunity to celebrate its innovative work, inspire others, and extend its reach to new partners, investors, and ecosystem stakeholders.
