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ForzaDash 2023 Channel Leaders: Dan Wensley

ScalePad Overview:

ScalePad, established in 2015, offers the Lifecycle Manager, which provides IT service providers with data-driven insights to enhance the technology experience for their clients. Dan Wensley, the Chief Executive Officer, leads the company and has made significant strides in the MSP software market.

Leadership:

  • Channel Leader Executive First Name: Dan
  • Channel Leader Executive Last Name: Wensley
  • Channel Leader Executive Title: Chief Executive Officer
  • Current Role: Chief Executive Officer
  • Start Date: January 5, 2019
  • Years in the Channel: 20 years
  • Highest Ranking Channel Executive: Yes
  • Reports To: Chris Day, Co-Founder & Board of Directors

Leadership Biography: Dan Wensley is a distinguished Channel Chief renowned for his contributions to the Partner ecosystem. He is a pioneer in the MSP software market and has served as a former board member of CompTIA. Since assuming the role of CEO at ScalePad in June 2019, the company has experienced substantial growth, expanded its partner community to over 10,000, and made strategic acquisitions, including Backup Radar in 2021, Cognition360, and ControlMap.

Core Services: ScalePad’s flagship offering, Lifecycle Manager, equips IT service providers with data-driven insights to improve the technology experience for their clients. Partners can assess and monitor their clients’ digital maturity, identify risks, and pinpoint opportunities for service enhancements.

Channel Accomplishments: ScalePad’s notable achievements include the acquisition of Cognition360 in February 2023, a best-in-class business intelligence and analytics platform.

Channel Challenges in 2023: The primary challenge for ScalePad in 2023 is navigating the period of uncertainty faced by their Partners. The IT service provider industry is fiercely competitive, and there are signs of a potential recession on the horizon, along with various global political unknowns. Addressing cybersecurity and risk management remains a top priority. Macro-economic factors, such as rising inflation, may also impact the industry. Delivering an exceptional client IT experience during these uncertain times is crucial for maintaining and growing the business.

Channel Growth Outlook in 2023: ScalePad anticipates substantial growth in 2023, exceeding 100%, through a combination of organic expansion and acquisitions.

Marketing Development Funds (MDF): ScalePad does not plan to expand its MDF program in 2023.

Top Channel Goals for 2023: The primary goal for ScalePad in 2023 is to collaborate with partners and provide educational content that enhances the business operations of MSPs and adds value to their customers.

Channel Leader Insights: ScalePad’s channel program is rooted in four fundamental principles: people, products, partners, and performance. It prioritizes placing the right individuals in the right roles, delivering innovation and automation to support partners, and maintaining a strong commitment to servicing and supporting the MSP community. The ultimate goal is to help partners improve operational and service maturity, resulting in an enhanced customer experience.

MSP Engagement: ScalePad fosters a collaborative learning environment within its partner community. Partners benefit from education and innovation sharing, promoting growth.

MSP Advisory Board: ScalePad operates the ScalePad Partner Advisory Council (PAC), consisting of ScalePad partners interested in collaborating and exploring strategies to drive growth and add value to the community. The PAC serves as the voice for ScalePad partners globally and plays a pivotal role in defining the overall partner experience.

MSP Focus Groups: ScalePad regularly leverages the ScalePad PAC to gain insights into market trends and gather feedback on its products. The PAC provides strategic direction to inform and drive ScalePad services and procedures.

Importance of MSPs: MSPs are rated as extremely important (a rating of 10) to ScalePad’s channel program.

Future Plans (If Selected as a ForzaDash Channel Leader 2023): If selected as a ForzaDash Channel Leader in 2023, ScalePad will promote this achievement and recognition in the market, using it as an incentive to enhance the value delivered to the market.

In summary, ScalePad, founded in 2015, offers the Lifecycle Manager to IT service providers. Dan Wensley, as the Chief Executive Officer, leads the company with a strong focus on innovation and growth. The company has made significant acquisitions and places a high emphasis on educating and collaborating with its partner community. It is committed to providing value and enhancing the customer experience in the MSP industry.

 
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