LiveAction Overview:
- Website: www.liveaction.com
- Year of Company Foundation: 2007
LiveAction is a technology company with a focus on network and security solutions. Chris Braden, the Senior Vice President of Channel Sales, is a seasoned channel executive with more than 20 years of experience in leading and executing channel and alliance programs in both the United States and EMEA for technology companies specializing in cloud, networking, and security.
Leadership:
- Channel Leader Executive First Name: Chris
- Channel Leader Executive Last Name: Braden
- Channel Leader Executive Title: SVP of Channels and Alliances
- Current Role: SVP of Channels and Alliances
- Start Date: 08/01/2022
- Years in the Channel: 22 years
- Highest Ranking Channel Executive: Yes
- Reports To: Francine Geist, CEO
Leadership Biography: Chris Braden, as the SVP of Channel Sales at LiveAction, brings extensive experience to the role. He has held key positions in various technology companies, including VP Sales and Channels for the Americas at Keepit, VP Global Channels and Alliances at eSentire, Director Channels and Alliances at Focal Point Data Risk, and VP North American Channels at Akamai. Chris holds an MBA in Digital Economy from George Mason University and a BA in international relations from the University of Virginia.
Core Services and Achievements: LiveAction offers a range of services and products through the channel, including network monitoring software (LiveNX), extended network monitoring (LiveWire), network and application anomaly detection (LiveNA), packet capture and analysis (LiveCapture), network protocol analysis (Omnipeek), and network monitoring for service providers (LiveSP).
Channel Accomplishments: While specific accomplishments are not detailed in the survey responses, Chris Braden has redefined the partner program at LiveAction to focus on partner development.
Channel Challenges and Growth: In 2023, LiveAction anticipates challenges related to helping partners navigate secure transitions to the cloud and adapt to a hybrid work environment. The company expects its channel revenue to grow by 30% in the same year.
MDF and Channel Goals: LiveAction is working on implementing a formal MDF program to provide partners with better visibility and planning capabilities regarding the marketing budget and strategy. The top channel goals for 2023 include increasing the overall percentage of company revenue coming through the channel, improving partner technical skills, and enhancing partner sales skills.
Channel Program Innovation: LiveAction plans to introduce significant innovation and growth in its channel program in 2023. This includes a revised and improved sales enablement curriculum and a technical enablement path to empower partners to add substantial value to their sales efforts and customer relationships.
MSP Engagement: MSPs appreciate LiveAction’s program for its ability to help them generate strong margins by offering a differentiated product that complements their portfolio.
Partner Advisory Board: While LiveAction has not held an MSP Focus Group, they intend to launch a Partner Advisory Board later in 2023.
MSP Importance: LiveAction rates the importance of MSPs to its channel program as an “8.”
Future Plans: If selected as a ForzaDash Channel Leader in 2023, LiveAction will leverage this status to increase visibility and participation in the MSP community.
In summary, LiveAction, led by Chris Braden, is a technology company specializing in network and security solutions. With a strong focus on channel development and growth, LiveAction has plans to enhance its partner program, provide more support to partners, and navigate challenges related to cloud transitions and hybrid work environments in 2023. The company recognizes the value of MSPs and aims to further engage this community.
