Bigger Brains, a distinguished player in the IT channel, has nominated Chip Reaves as their Channel Leader for the ForzaDash Channel Leader 2023 award. Chip’s extensive experience and entrepreneurial spirit, combined with Bigger Brains’ unique offerings, demonstrate their significant achievements and future objectives.
Key Information:
- Channel Leader: Chip Reaves
- Company: Bigger Brains
- Company Founded: 2012
- Current Role: President
- Years in the Channel: 33
- Highest Ranking Channel Executive: Yes
- Reporting to: Customers
Biography: Chip Reaves, the Founder and President of Bigger Brains, is a serial entrepreneur with a rich history in the IT industry. Starting his career by fixing computers for local businesses while studying Computer Science at Georgia Tech, Chip’s journey led him to establish five successful IT companies. Notably, he co-founded Computer Troubleshooters, which became the world’s largest IT service franchise. In 2012, Chip initiated Bigger Brains, an eLearning platform tailored for Managed Service Providers (MSPs), offering high-quality online training in technology and business productivity.
Top Services/Products: Bigger Brains offers the BrainStation eLearning platform with over 200 award-winning online courses. They also provide an eLearning app for Microsoft Teams and Webex.
Channel Accomplishments: Chip Reaves boasts an impressive 30+ years in the channel, having built and sold four successful IT businesses, including three MSPs.
2023 Challenges: Bigger Brains aims to assist channel partners with sell-through and engagement as their primary challenge in 2023.
Growth Expectations: The company anticipates a substantial 60% growth in their channel for 2023.
MDF Investment: While Bigger Brains offers free marketing services, they do not have a formal Marketing Development Funds (MDF) program.
Top Channel Goals for 2023: In 2023, Bigger Brains aims to increase channel participation by onboarding 1000 IT Service Providers (ITSPs). They also plan to launch a cybersecurity program and expand their marketing services to include social media campaigns.
Unique Channel Program: Bigger Brains’ MSP reseller program, known as BiggerMSP, stands out in the channel with profit margins often exceeding 90%.
MSP Satisfaction: MSPs appreciate Bigger Brains’ training for its ability to make customers more comfortable with implementing new solutions. It also distinguishes MSPs as companies that go beyond technology repair.
Testimonial: One MSP partner shared their positive experience, highlighting Bigger Brains’ responsiveness, support, and the value they bring to clients, ultimately driving recurring revenue and customer satisfaction.
Advisory Board and Focus Groups: Currently, Bigger Brains does not have a specific MSP Advisory Board, and their last MSP Focus Group was held in 2017.
MSP Importance: Bigger Brains rates MSPs as highly important (8) to their channel program, emphasizing their dedication to this segment.
Award Aspiration: If recognized as the ForzaDash Channel Leader 2023, Bigger Brains pledges to continue improving and expanding their support for the channel, reinforcing their commitment to MSPs and their success. Chip Reaves’ extensive experience and the unique offerings of Bigger Brains make them strong contenders for this prestigious award.
