In a recent episode of the Joey Pinz Discipline Conversations podcast, I had an engaging discussion with Susan Rhodes, an industry veteran who has made significant contributions to the Managed Service Provider (MSP) community through her work at ConnectWise. With her background in education, nonprofits, and technology, Susan provided actionable advice that can help MSPs grow, thrive, and stay competitive in a fast-evolving industry. Here are five key takeaways from our conversation that every MSP should consider implementing.
1. Plan Ahead for Industry Events
One of the primary pieces of advice Susan shared was the importance of being strategic when attending industry events like IT Nation Connect. Instead of trying to absorb all the information, Susan suggested coming with a clear objective, focusing on solving one key problem that could significantly impact your business. By doing so, the time and resources spent attending the event become more valuable.
Actionable Tip: Before attending an event, review the agenda and pick sessions that align with your specific business needs. Be prepared to network and seek solutions to a key issue that will help your business grow.
2. Utilize Peer Groups for Accountability
Susan stressed the value of peer groups for MSPs, highlighting that they provide both support and accountability. These groups allow MSPs to build trusted networks and gain insights from others facing similar challenges. According to Susan, having an accountability partner in your peer group can make a significant difference in staying on track with business goals.
Actionable Tip: Join a peer group that aligns with your business objectives, and find an accountability partner to help push you toward achieving your targets. Peer groups can offer critical feedback and support that you can’t get on your own.
3. Make Networking a Priority
Networking is essential for MSPs, but as Susan noted, it can be challenging for introverts. She shared practical tips on how to make networking easier, such as using simple icebreakers and asking questions about someone’s name badge or company to initiate conversation. Building meaningful relationships through networking can open doors to new opportunities and collaborations.
Actionable Tip: Prepare a few conversation starters before attending events or meetings. Focus on making one strong connection rather than spreading yourself too thin. Meaningful relationships can yield long-term benefits.
4. Keep a Journal to Track Your Growth
During our conversation, Susan introduced the “Traveler’s Journal,” a tool used at ConnectWise to help MSPs document their growth, insights, and aha moments during industry events. Susan believes that keeping track of these moments provides MSPs with a roadmap for continuous improvement and growth.
Actionable Tip: Start documenting your growth journey in a journal or digital tool. Track your successes, challenges, and key takeaways from each project or event. Over time, this will become a valuable resource to reflect on your business’s progress.
5. Embrace Innovation and Stay Ahead of Tech Trends
Susan also highlighted the importance of innovation, particularly with emerging technologies such as artificial intelligence (AI) and cybersecurity solutions. Staying ahead of the curve is essential for MSPs to remain competitive. Susan encouraged MSPs to participate in early adopter programs and to be proactive in testing new solutions that can enhance their service offerings.
Actionable Tip: Keep an eye on new technological trends and be open to testing out innovative solutions. This will help your MSP maintain a competitive edge and offer cutting-edge services to clients.
My conversation with Susan Rhodes was packed with valuable insights for MSPs looking to grow and stay competitive. From planning ahead for industry events to embracing innovation, Susan’s advice is both practical and timely. Implementing these takeaways can help your MSP navigate industry challenges and unlock new opportunities. To hear more about Susan’s journey and insights, check out the full podcast episode.
