Here’s your MSPInfluencer Visibility Report for October 16–31.
As highlighted in MSPInfluencer — How MSPs Buy with Signals, the MSP buying journey often begins well before a vendor conversation. Level 0 Visibility plays an important role in establishing brand recognition, helping OPTIV remain familiar to MSP professionals as their cybersecurity interests and business priorities develop.
Key Metrics
Visibility Signal Level 0
Average Daily Visibility: 1,783 impressions per day
Visibility Hours: 384 hours
Estimated Decision-Maker Exposure: 3,292
Level 0 — Visibility Signals
28,528 banner views across MSPInfluencer and Joey Pinz Conversations
1,103 blog views on MSPInfluencer
29,631 total visibility impressions
3,292 estimated decision-maker exposures
188 active users across MSPInfluencer.com
179 new users exploring MSPInfluencer content
2K tracked website events across MSPInfluencer.com
144 active users across Joey Pinz Conversations
129 new users visiting Joey Pinz Conversations
242 sessions across Joey Pinz Conversations
OPTIV’s banner placements and educational content provided multiple opportunities for MSP professionals to encounter the brand across the MSPInfluencer ecosystem.
What This Means
The second half of October added nearly 30,000 visibility impressions to OPTIV’s ongoing market presence, supported by banner exposure and continued readership of its cybersecurity content.
An important part of this activity is the combination of broad brand exposure and content discovery. Together, these channels help OPTIV remain recognizable and relevant to MSP professionals who may be at different stages of researching cybersecurity solutions.
Each reporting period contributes to a broader foundation of familiarity, supporting OPTIV’s long-term visibility within the MSP community.
We appreciate the opportunity to continue supporting OPTIV’s presence in the MSP market and look forward to building on this foundation together.
