On a recent episode of the Joey Pinz Discipline Conversations podcast, Angus Robertson shared a compelling journey that took him from Asia to America—and from hands-on operations to executive leadership in the MSP space. His story is filled with lessons on navigating cultural shifts, leading with clarity, and scaling with purpose.
Whether you’re building a new MSP or trying to sharpen your team’s leadership edge, Angus’s experience provides a strategic blueprint. Here are five key lessons MSPs can draw from his story:
1. Leadership Starts with Listening—Especially Across Cultures
Having worked across multiple global regions, Angus highlighted how vital it is to understand cultural nuances when managing teams or serving clients. Success doesn’t always come from asserting expertise—it often comes from empathy and adaptability.
✅ MSP Tip: Train your team to recognize and respect different communication styles, time zones, and cultural expectations. Even if you’re operating domestically, clients and vendors often span the globe.
2. Clarity Beats Complexity in Messaging and Growth
One of Angus’s strengths is distilling complex strategies into clear, actionable goals. He emphasized that whether you’re pitching a service or leading a team, clarity in communication is what inspires action.
✅ MSP Tip: Review your proposals, marketing, and internal messaging. Are you overcomplicating your value proposition? Cut the jargon and speak in client outcomes.
3. Global Experience Builds Strategic Flexibility
Angus’s international background sharpened his ability to adapt and make decisions in diverse business environments. This agility is especially important for MSPs navigating rapid change in tech, regulation, and customer expectations.
✅ MSP Tip: Encourage your leadership team to learn from global trends. Attend international events, study global best practices, and explore partnerships beyond your local network.
4. Growth Requires Saying No to Stay Focused
As MSPs scale, the temptation to “do it all” increases. Angus shared how staying focused on what your team does best is essential for sustainable growth—and how turning down the wrong opportunities is often the smartest move.
✅ MSP Tip: Define your sweet spot and ideal customer profile. Build processes around that focus, and politely decline deals that pull you too far off-course.
5. Discipline Is the Framework That Enables Vision
Angus underlined the power of discipline—habits, metrics, and routines—as the foundation of strong leadership. Vision alone won’t scale your business, but paired with operational discipline, it becomes a growth engine.
✅ MSP Tip: Implement systems that support accountability. Whether it’s EOS, KPI dashboards, or weekly scorecards, give your team the structure they need to execute consistently.
Angus Robertson’s global experience and leadership style serve as a strong example for MSPs looking to grow with purpose. His lessons in communication, focus, discipline, and adaptability are not only timely—they’re timeless.
If you’re serious about leading your MSP into a scalable, strategic future, these five insights are a powerful place to start.
