ForzaDash/MSP Influencer 2024 Channel Leaders: Matthew Koenig

Matthew Koenig: A Visionary in Go-To-Market Strategies for MSPs

🔐 Cybersecurity Leadership and Expertise:
As the VP of Channel Sales at Nodeware, Matthew Koenig has built a reputation as a passionate MSP evangelist with over 20 years of experience in the channel. Specializing in go-to-market strategies, sales, and marketing, Matthew has empowered hundreds of MSPs to deliver stronger cybersecurity services. His role at Nodeware focuses on helping MSPs implement continuous internal and external vulnerability management and asset inventory control, allowing them to save time, increase profits, and protect their clients more efficiently.

📈 Driving Growth and Expansion:
Matthew’s leadership has been integral to growing multiple companies by double digits in revenue. He has successfully brought two companies into the channel from unknown entities and helped them flourish. In his role at Nodeware, Matthew is focused on expanding the platform by adding 300 new MSP partners and introducing major upgrades to the platform, continuing to provide valuable thought leadership and enhancing the company’s market presence.

🤝 Channel-Only Strategy:
Nodeware, under Matthew’s guidance, is dedicated to the MSP community, selling exclusively to MSPs. The company never sells directly to clients, instead, it partners with MSPs to deliver innovative cybersecurity solutions. This approach ensures that Nodeware’s partners have the tools to handle mundane tasks faster and more efficiently, while providing US-based support and white-glove onboarding to every partner.

Profile Summary:

Matthew Koenig, VP of Channel Sales at Nodeware, is a seasoned veteran in the MSP channel space, with over 20 years of experience in driving growth through innovative go-to-market strategies, sales, and marketing. He is a passionate MSP evangelist, having spoken to and educated MSPs around the world on behalf of various channel vendors. His expertise has helped hundreds of MSPs improve their sales techniques, and he remains dedicated to driving channel success through the delivery of cutting-edge cybersecurity solutions.

Matthew’s key focus areas at Nodeware include continuous internal and external vulnerability management and asset inventory control, which provide MSPs with efficient tools to protect their clients. His leadership has contributed to significant company growth, helping multiple businesses grow by double digits in revenue, and establishing previously unknown entities in the channel.

At Nodeware, Matthew’s channel-only strategy is built around supporting MSPs with valuable tools and solutions that enhance operational efficiency and profit margins. In 2024, Matthew’s goal is to add 300 new MSP partners and introduce two major upgrades to the platform, further expanding Nodeware’s footprint in the cybersecurity market.

Outside of his professional achievements, Matthew lives in Atlanta, GA with his wife and three dogs and enjoys drumming in his spare time.