ForzaDash/MSP Influencer 2024 Channel Leaders: Jessica Couto

Jessica Couto: Transforming Channel Programs with Cutting-Edge Cybersecurity Solutions

🔒 Cybersecurity Channel Leadership:
As the VP of Global Channel & Alliances at LastPass, Jessica Couto has demonstrated her unmatched ability to design and execute highly successful channel programs. Jessica has a unique talent for bringing cybersecurity start-ups into the channel community, providing partners with the tools, training, and margin to succeed. Her efforts have consistently driven sales and revenue for LastPass partners, making her a standout leader in the cybersecurity channel space.

🌍 Global Channel Success:
Jessica’s impact is global—her ability to streamline business processes, improve channel engagement, and strengthen relationships with partners has set a new standard for the industry. In 2024, she is focused on automating billing, enhancing reporting, and increasing margins for LastPass partners worldwide. Her dedication to expanding enablement through a new partner portal and automating processes reflects her commitment to making it easier for partners to do business with LastPass.

🚀 Channel Program Innovation:
Jessica brings over 20 years of channel design and cybersecurity expertise to her role, constantly improving LastPass’s offerings for MSPs. She has structured the channel program to offer significant benefits, ensuring partners enjoy long-lasting margins by selling a product that is critical for secure access, password management, and monitoring company-wide password health. Under her leadership, LastPass is expanding its messaging to focus on community and partner education, ensuring both customers and partners are equipped with the best tools for success.

Profile Summary:

Jessica Couto, VP of Global Channel & Alliances at LastPass, is a transformative leader known for building and managing world-class channel programs. With over two decades of experience in the cybersecurity space, Jessica excels at bringing innovative cybersecurity solutions to the channel, enabling MSP partners to provide cutting-edge services to their customers.

Jessica has a proven track record of creating and enhancing channel programs that drive revenue and sales, consistently improving partner engagement and processes. Her leadership is defined by her ability to streamline business operations and provide partners with the resources they need to succeed, including enhanced automation for billing and reporting. In 2024, her team expects to surpass 2023’s growth by 15%, driven by continuous improvements in automation and enablement.

As LastPass transitions into a stand-alone company, Jessica is leading efforts to expand the channel program, focusing on building community and increasing the value MSPs derive from selling LastPass products. Her commitment to education and innovation has positioned her as a trusted partner for channel success, and she is dedicated to helping MSPs protect their customers’ environments with cost-effective and scalable solutions.

Jessica’s passion for the channel is evident through her dedication to building a strong partner program for MSPs. Her approach not only provides partners with the ability to generate long-term margins but also empowers them with tools to scale adoption and proactively manage security for their customers.