ForzaDash/MSP Influencer 2024 Channel Leaders: Eric Townsend

Driving MSP Growth: Eric Townsend’s Leadership in Channel Strategy

🌟 Strategic Leadership in MSP Market:
As the MSP GTM Channel Chief at Purpose By Design, Eric Townsend has demonstrated exceptional insight and leadership in the North American MSP market. With a focus on aligning key partners across industries—ranging from SAS ISVs, cybersecurity experts, hardware OEMs, and network infrastructure firms—Eric has fostered innovation and delivered valuable solutions to MSPs. His ability to accelerate revenue strategies and transform go-to-market (GTM) plans makes him a standout in the industry.

🚀 Transforming Go-To-Market Plans:
Eric is known for his ability to “Jump The Curve” by helping companies accelerate their business outcomes. He has overseen the development of sales acceleration plans that resulted in over $15M in joint investment dollars and has driven the successful adoption of Intel’s vPro technology in key sales channels, exceeding partner and end-user goals by 125%. His high energy, creative mindset, and problem-solving skills make him a trusted advisor to customers and partners.

🤝 Scaling Strategic Alliances:
With more than two decades of experience, Eric’s expertise in scaling strategic alliances and technology ecosystems has led to double-digit growth for the partners he engages with. His passion for scaling innovative solutions ensures that MSPs and MSSPs alike see continuous growth and success.

Profile Summary:

Eric Townsend is a visionary leader in the Managed Service Provider (MSP) market, currently serving as the MSP GTM Channel Chief at Purpose By Design. Eric is widely known for his ability to align diverse technology sectors, including SAS ISVs, cybersecurity firms, hardware OEMs, and network infrastructure companies, to create innovative and profitable solutions for MSPs. With over 23 years of experience in sales, marketing, and channel strategies, Eric’s leadership has helped drive business outcomes and accelerate revenue growth for his partners.

One of Eric’s key accomplishments includes the development of a $15M integrated sales acceleration plan, leading to significant growth in Intel’s vPro client sales through key US sales channels. Additionally, his broad channel partner enablement initiatives have exceeded adoption goals by 125%, demonstrating his ability to deliver measurable results.

Eric’s creative mindset and problem-solving abilities allow him to see opportunities where others may not, helping his customers and partners achieve unprecedented growth. He is passionate about scaling strategic alliances and using his innovative mindset to unlock potential within the MSP community. As a dedicated “Go-Giver,” Eric has earned the trust of partners and executives alike, serving as a key sounding board for future growth initiatives.

Beyond his strategic achievements, Eric is known for his high energy and positive personality, which inspire confidence and trust among his clients. His direct engagement with MSPs and MSSPs has fostered continuous growth in their businesses, helping them scale and succeed in the competitive technology landscape.