ForzaDash/MSP Influencer 2024 Channel Leaders: Bobby Jacobs

Bobby Jacobs: Driving Growth and Service Magic at Thread

🌟 Service Magic Leadership:
Bobby Jacobs, the Head of Growth at Thread, is dedicated to transforming the way Managed Service Providers (MSPs) approach their service delivery. Bobby has been instrumental in helping over 1,000 MSPs wrangle their documentation, streamline key systems, and enhance change management processes through his work at Liongard. Now, at Thread, he continues to drive innovation by introducing the first Service Experience Platform, allowing MSPs to reduce resolution times by 30%.

🔧 Empowering MSPs Through Innovation:
Bobby’s approach to MSP service improvement centers around the belief that the service MSPs provide today isn’t as magical as their CSAT (Customer Satisfaction) scores suggest. By identifying and addressing weaknesses in service processes, Bobby aims to help MSPs create truly magical service experiences. From webinars to industry conferences, Bobby is at the forefront of educating MSPs about creating seamless, high-quality service experiences through cutting-edge tools and systems.

🚀 Driving Growth and Transformation:
With plans to increase marketing spending from $500k to nearly $1 million in 2025, Bobby is poised to further expand Thread’s influence in the MSP space. He is passionate about empowering MSPs to meet customers where they are and ensure quicker resolutions, leveraging his deep understanding of the challenges faced by service providers.

Profile Summary:

Bobby Jacobs is a visionary leader in the MSP industry, currently serving as the Head of Growth at Thread, a service experience platform helping over 1,000 MSPs improve their visibility into key systems and streamline documentation. With a rich background that includes working at Liongard, where he helped MSPs enhance their security, efficiencies, and profitability, Bobby brings invaluable experience to his role.

Bobby has made significant strides in transforming service delivery for MSPs, helping them reduce time to resolution by 30% through the introduction of Thread’s Service Experience Platform. His goal is to help MSPs create “Service Magic” by understanding and addressing service inefficiencies and building strong, seamless product experiences.

A passionate advocate for the MSP community, Bobby frequently attends industry conferences (20+ annually), participates in webinars, and collaborates with other vendors to ensure MSPs receive the best solutions possible. Under his leadership, Thread is positioned to expand its influence, with a focus on spending nearly $1 million in marketing to reach and support even more MSPs in 2025.

Bobby’s commitment to the MSP channel, paired with his deep understanding of their pain points, has made him a standout figure in the industry. His hands-on approach and dedication to improving MSP services have helped Thread become a trusted platform for MSPs aiming to provide magical service experiences.