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ForzaDash 2023 Channel Leaders: Luis Giraldo

ScalePad Company Summary:

ScalePad, founded in 2015, is a significant player in the IT service provider industry. The company offers Lifecycle Manager, a platform that empowers IT service providers with data-driven insights to enhance the technology experience for their clients. Led by a team of experienced executives, including Luis Giraldo, the Chief Experience Officer, ScalePad has made notable accomplishments in its channel program.

Channel Leadership:

  • Channel Leader Executive First Name: Luis
  • Channel Leader Executive Last Name: Giraldo
  • Channel Leader Executive Title: Chief Experience Officer
  • Current Role: Chief Experience Officer
  • Start Date: January 9, 2021
  • Years in the Channel: 20 years
  • Highest Ranking Channel Executive: No
  • Reports To: Dan Wensley, CEO

Channel Leader Biography: Luis Giraldo, the Chief Experience Officer at ScalePad, boasts over 15 years of experience in owning and operating technology companies. His extensive IT background positions him as a thought leader within the IT service provider community. Luis is known for providing valuable insights to the industry and playing a pivotal role in ScalePad’s success.

Core Services: ScalePad’s flagship product, Lifecycle Manager, equips IT service providers with data-driven insights to enhance the technology experience for their clients. The platform enables partners to assess and monitor their clients’ digital maturity, identify risks, and uncover opportunities for service improvements.

Top Channel Accomplishments: ScalePad’s notable achievements include:

  1. The acquisition of Cognition360 in February 2023, adding a best-in-class business intelligence and analytics platform for MSPs.
  2. The acquisition of ControlMap in March 2023, enhancing the company’s offerings with Governance, Risk, and Compliance (GRC) services for MSPs.
  3. Product innovation, including expanding the functionality of the Lifecycle Manager app to automate Quarterly Business Review (QBR) preparation and providing client-facing tools for improved collaboration.

Challenges in 2023: The IT service provider industry faces fierce competition, commoditization, signs of a looming recession, and global political uncertainties in 2023. Cybersecurity and risk management remain top concerns. Additionally, macroeconomic factors, such as rising inflation, may impact investment, requiring a focus on delivering an exceptional client IT experience to maintain and attract clients.

Channel Growth Expectations in 2023: ScalePad anticipates achieving significant growth, exceeding 100% in 2023, driven by a combination of organic expansion and strategic acquisitions.

Marketing Development Funds (MDF): ScalePad does not plan to expand its MDF program in 2023.

Top Channel Goals for 2023: ScalePad’s key objectives for 2023 include:

  1. Enhancing partner satisfaction and expanding offerings to improve the partner experience.
  2. Increasing partners’ profitability through offerings like Cognition360.
  3. Improving partners’ strategic execution through ScalePad’s tools.
  4. Enhancing partners’ compliance posture and ability to deliver compliance services with ControlMap.

Additional Channel Leader Insights: Luis Giraldo not only serves as ScalePad’s CXO but also as the CEO of Ook, a Vancouver-based MSP. His intimate knowledge of MSPs and MSP vendors positions him as an advocate for MSPs within vendor organizations. Luis passionately focuses on helping MSPs improve their businesses and strategy execution.

MSP Engagement: ScalePad fosters an education and collaborative learning environment within its partner community, allowing partners to share knowledge and innovate.

MSP Advisory Board: The ScalePad Partner Advisory Council (PAC) plays a pivotal role in collaborating, learning, and exploring strategies to drive growth and add value to the ScalePad community. It serves as the voice for ScalePad partners globally, influencing policies, communications, initiatives, and more comprehensive strategies.

MSP Focus Groups: ScalePad regularly leverages the ScalePad PAC to gain insights into market trends and gather feedback on its products, guiding the development of services and procedures.

Importance of MSPs: MSPs are rated as extremely important (a rating of 10) to ScalePad’s channel program.

Future Plans (If Selected as a ForzaDash Channel Leader 2023): If selected, ScalePad will promote this accomplishment and recognition in the market, leveraging it as an added incentive to enhance the value delivered to the market.

In summary, ScalePad, founded in 2015, provides IT service providers with data-driven insights through its Lifecycle Manager platform. Led by Luis Giraldo as Chief Experience Officer, the company has achieved significant growth and made strategic acquisitions. ScalePad prioritizes improving partner experiences, profitability, and strategic execution while maintaining a strong commitment to compliance and client satisfaction.

 
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